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Getting Your Community Talking with Contests

December 9, 2008

Are you trying to increase the amount of comments your visitors leave on your blog? One of the most frustrating scenarios for a blogger is to know that his or her blog is being visited by many people, but that no one is bothering to leave comments. After all, it is the comment and the community that builds within a blog that truly helps the blog become successful. Therefore, if you have the traffic but you are missing the interaction, you might want to consider hosting a contest on your site.


Of course, if you want to use a contest to help increase the amount of communication taking place on your website, you have to put some careful thought into your contest and how you will implement it.

The first step in hosting a successful contest is to come up with a prize or prizes that would be attractive to your target audience. If your blog is experiencing some success already, you may be able to talk a company into providing you with the prizes for free. If not, it is a worthwhile investment for you to purchase an item that would excite your target audience and make your audience members want to participate in the contest.


Once you have determined the prize, you need to find a creative way for your readers to win the prize. Some ideas include:


  • Giving the prize to the person who makes the most relevant comments over a certain number of days

  • Giving the prize to the person who posts the most recipes, tips, photos, etc over a certain period of time

  • Giving the prize to the person whose recipe, tip, photo, etc is voted number one by your community


When determining how the contest will be won, be certain to keep the content of your blog in mind. If your blog is about being a homeowner, for example, you might ask your readers to post cleaning tips, home improvement tips or even money-saving tips. If your blog is about baking, you might ask readers to post their favorite cake recipes.


By having your community members vote on their favorite entry, you can further get your readers involve in the process. Just keep in mind, however, that voting on things such as which recipe is the best can be difficult because you may get dozens of entrants and your community members won’t have time to try them all before the contest ends.


Hosting a contest on your site is not only a good way to get lurkers to start leaving comments, it is also a great way to boost site traffic. After all, as word spreads about the great contest you are having, more people will decide to visit. If you do a good job of posting interesting and relevant content throughout while the contest is in effect, you just may be able to hook your new visitors into coming back even after the contest is over.

Reasons to Use Polls and Surveys on Your Blog

November 18, 2008

Perhaps one of the most overlooked tools in the blogger’s arsenal is the ability to set up surveys and polls on the blog. Yet, these surveys and polls can serve a number of different purposes for the blogger and, in reality, should be used more often on many blogs. Here is a brief look at some of the benefits that polls and surveys provide.


Benefit #1: Performing Market Research


Simply put, surveys and polls help you get to know your audience better. Although you should have already conducted some market research in order to get to know your target audience better, surveys and polls will help you get to know the people who are actually reading your blog. Armed with this information, you can create posts that are more to their liking and you can add features to your blog that will help you keep your audience happy. If you are trying to make money with affiliate products, polls can also help you when it comes to selecting the products you will try to sell on your blog.


Benefit #2: Starting a Conversation


Polls and surveys are often great fodder for getting conversations going. One on hand, you can ask a question with your poll and then ask your community members to explain why they provided that answer. On the other hand, the results of the poll or survey can often stir up additional conversations – particularly if the topic is one that is controversial. In fact, using a poll or a survey is a good way to introduce a controversial subject for your readers to debate without you having to take a strong stance on either side.


Keep in mind that you will have the option to allow your readers to view the results or to keep the results closed as the survey is taking place. If you don’t want the responses to be skewed, you might want to keep this feature closed until after you have conducted the poll.


Benefit #3: Keeping it Simple


Polls and surveys are also beneficial to the blogger because they are pretty easy to set up. So, if you have a day when you really can’t think of anything to write about or you simply don’t have time for a post, putting up a survey or poll will still interest your readers without taking so much time to create.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Although polls and surveys are relatively easy to create, this is not to say you shouldn’t put any thought into the one that you create. Rather, make certain you ask a question that involves a topic that is meaningful to your readers. Also, make certain your answer choices are clear and well-defined. That way, you will get an accurate response to your poll or survey and you may actually be able to use the information to further improve the content of your site.

 

SEO-What’s more important?

November 16, 2008

What’s more important? Creating sites for users or the engines? The answer is both.


Your favorite thing about having a blog may soon be this –
they naturally attract search engine traffic.
Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked.

Primarily a site should be designed for the user, with search engines in mind. Google tends to talk out both sides of their mouth when they say, “Don’t do anything special for the engines”. Yet, they create a webmaster tool center where you can submit a sitemap, and get information about how the engines see your site, errors and what key phrases your site ranks for. That gives new site owners a little bit of confusion.

I like sites that are easy to navigate, pleasing to the eye and that help sell whatever it is you need to. Pages should be set up as landing pages. The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry. This way you can give the visitor everything they need to make a purchase or fill out a form. At the same time you can optimize these pages for the engines and use the pages for your PPC campaigns. I believe in doing sites this way. It brings the visitor a much better experience.

The perfect site is not only user friendly, but optimized for the engines. You need to target where people go to in order to provide them with the information or product they need. There is nothing worse than having people landing on a page that is optimized for a phrase but offers no information about it… It brings the user a bad experience and you a missed sale or lead. You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Once you have a page optimized, you can streamline the transition from viewing what you have to offer to facilitate a purchase. You can also provide related content and links. This, in turn, will help with you PPC because Google is now checking to see how relevant your landing pages are to the keywords you buy.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.Make a good quality site that will attract natural links to it in order to obtain any form of long term presence within the search engine results page.Make a good quality site that will attract natural links to it in order to obtain any form of long term presence within the search engine results page.

Successfully Marketing Your Blog with Search Engine Optimization (SEO) Techniques

November 10, 2008
This is part 4 of a 4 part series on Marketing your Blog.

The final method you can use for marketing your blog is through the use of search engine optimization, or SEO, techniques. Search engine optimization involves taking steps to make your blog more attractive to the search engines so the search engines will provide your blog with a higher ranking on the organic search engines results page. Obviously, the higher your blog is ranked on the results page, the more likely it is that people will visit your site. And, since these search engine results are completely free, you don’t have to worry about paying every time someone clicks on your link.


Getting your blog to rank naturally high on the search engine results is possibly the best way to market your blog. Not only does it cost nothing, but many people don’t bother to look at the sponsored links that are brought up from a PPC campaign. In addition, simply having your site ranked high on the list automatically makes your blog appear to be more relevant and reputable in the eyes of those who are searching for a particular keyword phrase.


There are numerous ways you can get your blog to rank higher in the search engine results pages. One method is to incorporate certain keyword phrases into your blog posts. In order to give yourself the best chance for success, visit a site such as Google Adwords and look at the popularity of various phrases that are related to your site. Ideally, you should target those phrases that are searched often but that do not yet have a great deal of competition on the Internet.


Creating links within your blog also helps increase your search engine standing. By linking various relevant posts to one another, the search engines are better able to crawl throughout your blog and analyze what it has to offer. It is also beneficial to build up your incoming links, which are links coming to your blog from other blogs and websites.


There are several methods you can use to increase your incoming links. If you engage in social networking, you can build your incoming links by leaving a link to your website at forums, blogs and other social networking websites. You can also increase your incoming links by guest blogging on other blogs and by submitting articles to article directories. If your article is good enough, it may go viral. This will help increase your incoming links while also improving your overall reputation within your target market.


The way your blog is set up can also have an impact on your search engine ranking. If your blog is full of broken links, for example, the search engine spiders will not be able to comb through your blog properly. As a result, the spiders may think your blog has less to offer than it really does. Therefore, if you are not comfortable with the technical aspect of maintaining a blog, it may be worthwhile for you to hire an expert to help you with the initial set-up. That way, your blog will be attractive and easy to navigate for search engines and for your readers.

Successfully Marketing Your Blog with Social Networking

November 7, 2008
This is part 3 of a 4 part series on Marketing your Blog.

If you don’t have a great deal of money to dedicate toward marketing your blog but you do have plenty of time, social networking is a great way to boost your traffic while also building a community with your blog. In fact, one of the great things about social networking is that it can really help you build a solid reputation within the community of your target audience while also helping you build-up the popularity of your website.


There are many ways you can go about conducting social networking, but the basic premise behind this marketing method is to get out there and interact with others so they will want to come check out your blog. One common method of social networking is visiting blogs that seem to be targeting the same audience as you. Take some time to get to know the blog and its community, then start making your own comments and participating in the discussions. Each time you leave a comment, you can also leave a link to your blog. If the members of that blog community like what you have to say, they will likely click on your name in order to learn more about you.


You can use the same type of technique with forums. With forums, you may be able to set up your account so your forum log-in name is linked to your blog. If not, you can include a link to your blog in your signature. That way, your link appears every time you leave a message on the forum and, once again, those whose interest you pique will click on the link and visit your blog.

Video websites such as YouTube also provide you with great opportunities for networking. If you create humorous videos, instructional videos or informational videos that become popular on the website, you can potentially bring a great deal of traffic to your blog. In fact, any time you create a video to post on your blog, you should also post it on sites such as YouTube in order to get even more use from your video and to increase your chances of reaching more readers.


Sites such as MySpace and Facebook also provide opportunities for social networking. By interacting with those communities on a regular basis, you can build relationships with other people that might be interested in reading your blog.


The key to successful social networking is to leave comments that are meaningful to the blog or forum you are visiting. Simply saying something such as “Great post!” is not going to be enough to draw in traffic. Rather, take the time to build relationships with the communities you find at these sites and you will soon find them coming to your blog to interact with you there as well.

Successfully Marketing Your Blog with Pay-Per-Click (PPC) Advertising

November 5, 2008
This is part 2 of a 4 part series on marketing your Blog.

Pay-per-click, or PPC, advertising is one of the most effective methods for drawing traffic to a website or blog. At the same time, it is potentially one of the most costly methods for marketing. If done correctly, however, the return on investment (ROI) will pay off quite nicely.


A PPC advertising campaign is one that involves paying to have your blog appear among the “Sponsored Links” or the “Sponsor Results” you find on the right hand of the screen when you perform a search with a search engine such as Yahoo or Google. You accomplish this by placing a bid on certain keywords and keyword phrases. Then, every time someone enters those keywords into the search engine, your blog will be brought up in the sponsored results. Every time someone clicks on your link, you will have to pay the search engine a certain pre-determined amount.


As you can imagine, paying for a PPC campaign can be quite costly. After all, even if you are paying just five cents per click and you have 1000 clicks per day, that is $50 per day. That comes out to be $350 per week, which can eat away at your marketing budget rather quickly. Now, paying $350 per week may seem worthwhile if it is bringing you 7,000 new visitors. But, if only one or two of those people are people who are actually interested in your blog, the cost certainly isn’t worth it.


So, how exactly do you make your PPC campaign worthwhile? This is where your marketing research comes in handy. Since you now know the needs of your target audience, you can select keywords for your PPC campaign that will draw in visitors who are interested in what your blog has to offer.


Be certain to select keywords that are very specific in order to bring in the right type of traffic. For example, if you are maintaining a blog about dog training, you should not set up a PPC campaign based around the word “dog,” as this can bring in visitors who were looking for information about dog breeds, searching for dog food, trying to find instructions for building a dog house, or any other possible term associated with dogs. Rather, select keyword phrases that are more specific to dog training in order to bring in the right type of web traffic.


When searching through the various keywords you can select for your PPC campaign, you should look for phrases that are popular while still being within your budget. You should also place a bid on phrases that will allow you to be within the top 5 results. That way, they will be displayed on the first page of the search engine results and will be more likely to be seen by your target audience.


If you are looking for a quick way to boost traffic to your site and if there is room in your budget, PPC advertising is a good route to take. Otherwise, you may want to explore other methods of marketing that are not quite so costly.

For a free CD about nailed-on effective marketing, click here.

Getting Started with Your Blogging Business

October 29, 2008

Are you considering starting your own blogging business? If so, you aren’t alone! In fact, many people have found a way to create a handsome income through blog writing, so there is no reason why you can’t do it as well. At the same time, if you are currently working and you are thinking about jumping into the world of blogging, there are a few steps you should take in order to make certain you make a smooth transition into the blogging world and that your finances are under control.


Get Your Feet Wet


Before you turn in your resignation and hit the web, it is a good idea to get your feet wet in the world of blogging. Spend some time reading some blogs and interacting with blogging communities so you can get a better idea of how blogs work and how the communities are built. You might also want to guest blog for some of the more popular blogs or even write blog paid blog posts for someone else so you can better determine whether or not writing blogs is something you enjoy. Of course, you can certainly set up a free blog with a site such as blogger and you can get started with your own blog. If you notice that your blog is generating some interest, you may very well have found a way to leave the rat race and start a successful home based career.


Monetizing Your Blog


After you have successfully built up a community with one blog, you might want to start dabbling in different ways to monetize your blog. Allowing pay-per-click advertisements to be placed on your blog is one way to monetize your site. You might also want to get involved with affiliate products and look into selling them through your website. Another option is to sell advertisement space on your blog. In fact, if your blog becomes popular enough, you will find people coming to you and asking to place their ads on your blog.



Spreading Your Wings


If you find that you were able to make one blog a success, you might want to start looking into creating additional blogs. The key is to make certain you don’t overburden yourself by creating more blogs than you can keep up with while still holding down your job. After all, building a successful blog takes time and maintaining a successful blog requires making a commitment to add new blog content on a regular basis. Therefore, you don’t want to have so many blogs going that you cannot keep up with them.


Until you start earning enough income from your blogs, you may have to juggle both your regular 9 to 5 job as well as your blogging business. But, once your blogs take off and you start earning a decent amount of cash from them, it just may be time to spread your wings and jump into blogging full time!

Make Money By Writing Reviews Online

July 8, 2008

Writing Reviews for blogs and websites is a lucrative online business option if you enjoy writing. Everyday new films, books and products are launched. Most of us always wait for a review before actually trying out something new. There are many websites that are dedicated towards providing reviews and comparisons to people and prospective buyers. For example, mouthshut.com, about.com, etc provide comprehensive reviews of products starting from cameras to tour packages. In fact various websites that sell products or provide online auctions also require reviews for the products on sale.


Although many such sites use the regular visitors and website members to contribute their reviews as personal experiences and are mostly non-paid services, there are websites that actively employ freelance writers to write reviews. While writing reviews seem to be an apparently easy task, it is important to understand that for reviews to be well-received by the audience and to have a loyal follower base for your reviews, your writing must be precise. It is not about thrashing a certain product or just eulogizing it – it is more about striking the right balance.


Here are some tips that can help you in writing online reviews:


  1.  
    • First and foremost, remember that the media of communication that you are using is online. People mostly resort to online content when they are in a hurry and want to catch some information on go. This should dictate your content and your write-up. The key is to keep it succinct and to the point. In this jet age no one has time to read for pages.


  1.  
    • Secondly, remember to understand your target audience and modify your language accordingly. If you are writing a review for a high-end digital SLR camera, use the vocabulary that suits the target audience – professional and serious photographers and do not use words that you may use while writing a food review.


  1.  
    • Review is about critically evaluating a product. Very rarely would you come across a product that is perfect or completely useless. So your review should strike the right balance. Point out the positive qualities of the product and remember to highlight the negative points as well, if an. Give the prospective buyer a work-around the negative qualities – this is called value-addition.


  1.  
    • Finally, it is not absolutely necessary that you must try each product before writing a review on it. But what you must do is study the features of each product thoroughly and understand the various functionalities. You must be able to conceptualize how a particular feature of a product may help the buyer and write accordingly. However when it comes it films or food reviews, the suggestion would be to try it before writing a review. Generally readers can also differentiate between a genuine feature and a fake one.


The best part about writing reviews is that if your writing is credible and your audience enjoys your features, you will soon earn a name for yourself which will help you immensely in furthering your business.

Web Designing – Simple Tips to build better websites

July 7, 2008

Online Business would not be as strong a revenue generating format as it is now, if people did not have great websites in the first place to show case their products, work, and knowledge. Web designing for people who want to launch their own websites or even for your own web-page is another lucrative online business idea that can be accomplished from home and can help you earn a lot of mullah!


The best part of taking up web designing as an online business is that, if you have the necessary skills and software, you can operate exclusively from home and from your own computer which eventually means very little initial financial investment. However before you jump into a business of web designing there are certain skill sets that you should possess.


Skill Sets:

  1.  
    • You must be creative and should be able to visualize requirements very easily.

    • You must be able to analyze and have a problem-solving attitude.

    • You need to have basic sense of design, proportion and color.

    • You need to have working knowledge of software like Dreamweaver, Frontpage, Photoshop, and know HTML and XML coding.


You can have formal education for any of the above or can learn the software all by yourself. What matters most in this field is your portfolio and how well you have done in your previous projects. Here are some tips that you as a web developer or someone creating their own website can follow in order to ensure that the website works for the visitors.


  1. Make your website intuitive, precise and user friendly. Your website should not make the user navigate across a number of buttons, tabs and pages in order to reach the desired page.


  1. The layout should be simple and the colors you use should map with the theme and the concept of the website. Do not use outrageous color and motifs for that may fend off visitors. Also remember brighter and stronger color and patterns may lead to a greater download time for the website.


  1. Keep an area for advertisement and search functions preferably something in the left or the right margin. Do not let advertisements come in the way of the displayed content. This may make the user disinterested in your website.


  1. Present the content up, front and center. No body has a lot of time to spend and if you give them what they want, they will be further interested in exploring the web site.


  1. If your website takes a lot of time to download, then even if you have great information or a product to market, you will loose your audience very soon. So always make your images and/or Flash files comprehensive and customized for the web. Do not use heavy files or folders as those will slow down the performance of your website.


These are some easy to follow tips to keep you started on web designing as an online business. Do begin with; design your own website such that it best represents your skills to the prospective clients.

Must-Knows on Image and Web Hosting

July 3, 2008

An image hosting website provides access to a user to upload images which they can share with other viewers. Most of such image-hosting sites are for free and all one needs to do is just create a logon ID and have an internet account. In most cases, one can edit the images, upload them in any size and display those in the form of albums or slideshows. In the fast-paced age, such websites help friends staying across continents remain in touch or old grandparents see how their grandchildren look like. Many webmail sites also have image hosting interfaces for example yahoophotos.


Following are the generic features of image hosting sites:


  1. There is a limit to the size of each image that one can upload.

  2. Often there are options of multiple uploads upload at one time when the image hosting site uses a FTP server.

  3. Most image hosting websites give options to edit images and view those in slideshows.

  4. The user can add descriptions to the images and personalize those. The description may include keywords that can be optimized by search engines.

  5. Image hosting websites also provide you with options to link your images to other websites using HTML codes, BBcode etc.

  6. There are also options where one can directly upload images from camera and camera phones to the website.


How does image hosting generate revenue?


Since most of the image-hosting websites are for free, one may wonder how does it run? These websites run on advertisements displayed at the top of the page. Showing advertisement to the users help the website owner generate revenue to help buy better and bigger server space to host more images. Many websites offer specialized services like password-protected images, customizable skins and subdomains for which they may charge minimal yearly subscription fees. However mostly the cost of buying and maintaining a web space is generally is generally quite less and can be easily generated through advertisements.


Often image hosting websites also connect the users to stock photography sites where amateur or professional photographers are paid for their images if their photographs get published.


With various online business options being available, image hosting is something that many are opting for – mainly because it is easy to manage and hardly requires any technical expertise or initial investment. The demand for a web space where people can upload and share their images will always be there. So image hosting will probably never go out of business as digital revolution takes over the world. If the host can generate enough users for their image hosting website then relevant advertisements for digital cameras, scanners will also be readily available. Advertisements will ensure a steady source of income.


Know about Web Hosting:

Web hosting functions the same way as image hosting websites. Again revenue is mostly generated through online advertisements. The trick is getting enough users to sign up for your web space. Some web space ideas could be opening some portal like Facebook, news portal or blogs.