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Getting Your Community Talking with Contests

December 9, 2008

Are you trying to increase the amount of comments your visitors leave on your blog? One of the most frustrating scenarios for a blogger is to know that his or her blog is being visited by many people, but that no one is bothering to leave comments. After all, it is the comment and the community that builds within a blog that truly helps the blog become successful. Therefore, if you have the traffic but you are missing the interaction, you might want to consider hosting a contest on your site.


Of course, if you want to use a contest to help increase the amount of communication taking place on your website, you have to put some careful thought into your contest and how you will implement it.

The first step in hosting a successful contest is to come up with a prize or prizes that would be attractive to your target audience. If your blog is experiencing some success already, you may be able to talk a company into providing you with the prizes for free. If not, it is a worthwhile investment for you to purchase an item that would excite your target audience and make your audience members want to participate in the contest.


Once you have determined the prize, you need to find a creative way for your readers to win the prize. Some ideas include:


  • Giving the prize to the person who makes the most relevant comments over a certain number of days

  • Giving the prize to the person who posts the most recipes, tips, photos, etc over a certain period of time

  • Giving the prize to the person whose recipe, tip, photo, etc is voted number one by your community


When determining how the contest will be won, be certain to keep the content of your blog in mind. If your blog is about being a homeowner, for example, you might ask your readers to post cleaning tips, home improvement tips or even money-saving tips. If your blog is about baking, you might ask readers to post their favorite cake recipes.


By having your community members vote on their favorite entry, you can further get your readers involve in the process. Just keep in mind, however, that voting on things such as which recipe is the best can be difficult because you may get dozens of entrants and your community members won’t have time to try them all before the contest ends.


Hosting a contest on your site is not only a good way to get lurkers to start leaving comments, it is also a great way to boost site traffic. After all, as word spreads about the great contest you are having, more people will decide to visit. If you do a good job of posting interesting and relevant content throughout while the contest is in effect, you just may be able to hook your new visitors into coming back even after the contest is over.

Tips for Free Business on the Net

October 26, 2008

The internet is the most democratic arena available for new business, intellect and service providers to show what they have got. If you’ve got something good to share with the world, the internet is the only place that will do it justice. The challenge is getting that good or service onto the web in the first place. The beauty if the internet is that you hardly need a single penny to get your product in front of millions of people. But you’ve got to know how to do it!

The first rule of making a free business is, open source software: The open source community has been around for as long as closed source development and open source products are comparable, if not better quality in some cases. Name a bit of software your business needs and it’s very likely that an open source version is available, in some cases making a choice to use open source software can save you thousands of dollars in licensing for single programs.

The second rule to free business on the net is: Cheap web hosting! There is simply no need to maintain or buy dedicated or virtual hosting if no one knows your website is there. Open a cheap account with a high quality service provider like godaddy and they will be very glad to quickly and painlessly upgrade your hosting as and when you need additional power, storage and bandwidth. There is simply no need to pay for a vastly overpowered service before it’s needed. A few adverts will bring in enough revenue to pay for your website hosting, making it free!


The final step to free business on the net is: Free promotion! Google the term ‘SEO’ and check our SEO blog category on the left. There is a wealth of free information available on this topic, which will teach you exactly how to configure and write your website to be search engine optimized. Custom SEO services are expensive because they usually come with guaranteed results, but these results are within your reach given enough time and understanding of the topic.

If you follow these three simple rules, you’ll get your business online for almost zero cost. Website builders and promotions agencies might try to sell your expensive packages and hosting services, but remember these basic rules and you’ll be fine.

Useful Tips on Website Hosting

October 16, 2008

If you are serious about doing business over the Internet, you will eventually have to have a web site and you will need a place to host it. There are tons of available web hosts. Some are free, but most of the good ones will cost you money. It is important that you use a paid web hosting company. This is because free web hosts usually require you to use their domain name, and they will simply add on your website. This tends to look unprofessional to your visitors.


Make sure that you choose a good, quality web host. Web hosting companies are not all created equal neither do they all offer you the same benefits. When considering web hosting companies, you will want to take a close look at the following things: Affordability, their billing schedule, whether or not it is Wordpress friendly, control panel ease-of-use, customer service and available bonuses.


Affordability is very important. You don’t want to have a lot of overhead costs. One of the advantages of doing business online is that you tend to have far less costs then you would, if you attempted start a brick and mortar business. You can generally find a good web host for between $4-$9 a month. Unless you are getting a great deal of traffic or you need a lot of space, you will not need to pay more than that.


Also, be sure to consider how many domain names a hosting company will allow you to have. Some web hosting companies will allow you to host unlimited domain names. This means that you can purchase a domain name somewhere else and point it to your webhost. This allows you to host a large number of web sites, all with different domain names, for one low-price. Typically, web hosting companies that allow this, charge more for domain names. Therefore, you may want to go somewhere else to purchase your domain names.


Consider the payment terms. If you don’t have an unlimited budget, you may want to choose a wet host that allows you to pay monthly. You will end up paying a little bit more over the long haul, however, it will allow you to host your website quicker because you won’t have to save up the money for an annual fee. .If money is not an issue, you may want to pay for your hosting annually. However, if you have cash flow issues, you may want to go with a web hosting company that allows you to pay monthly.


For individuals that use Wordpress a great deal, they will want to choose a host that makes working with Wordpress easy. Several hosts offer this.


You will be required to use a control panel. Most web hosting companies will allow you to look at their control panel before you join them. Make sure that you take advantage of this because you want to make sure that you are comfortable with the control panel.


Next, consider what bonuses are offered. Some web hosting companies will offer you things like a free press release from PR web or free Google and Yahoo advertisement credits. Make sure that you compare these because they can offer you a lot of value.


Lastly, make sure that any company that you do business with has excellent customer service. You should be able to contact them either by phone, e-mail or instant message and get a response in an appropriate amount of time. Before you agree to work with a company, try the customer service out. Call them on the phone, IM them or email them and see how fast their response is.

Tips on Building Incoming Links

October 13, 2008

If you are interested in optimizing your web site or blog so that it does well in the search engines, one of the most important factors will be how many incoming links you can get pointing to your site. While other things are important, such as on-page optimization and filling out the various tags with the keywords that you are targeting, without receiving ample links to your web site, you won’t do well in the search engines.

 

There is a lot a competition for high rankings. This is because high rankings provides individuals and businesses with free advertising. Therefore, you will need to be prepared to play the game. In order to win, you must have a good number of quality, incoming links. We will be discussing various places where you can pick up good links for your web site. Some of the common and most effective ways include using articles, social networking and bookmarking sites, related blogs, forums, press releases and even Google and Yahoo groups.

 

Articles continue to be a great way to get incoming links and also to pick up some extra traffic. If you write a good article (one that is not a sales pitch), on a popular topic you can expect to get hundreds of page views just from one very good article directory, such as Ezine Articles. To ramp up the amount of traffic that you get from article directories, it is best to submit them to more than one article directory. You can attempt to go big and submit your articles to hundreds of article directories or you can simply submit to the top 20 to 25. It is important to note that if you’re using articles for building links, then you will want to submit different versions of your articles at the various article directories. You can spin the article yourself or you can use a service such as submityourarticle.com, which will spin the article for you and then send them out to a number of article directories.

 

Social networking and bookmarking sites are also a very good  way to create incoming links. You simply need to write a short, news blurb about your website and add the link. If you use social bookmarking sites, you can simply add your link.

 

Blogs on related topics are also a very good to use for back links. However, don’t comment spam. Leave a comment that shows that you have actually read the blog and have gotten something out of it and want to give something back through your comment.

 

Forums are another excellent way to build links. Simply create a hyper link that includes the keyword that you are targeting. Press releases work similarly to articles. Some of the very top press release sites will likely get you included in Google News. Other webmasters may pick up your release, place it on their site, resulting in incoming links and hopefully an influx of traffic.

 

Google and Yahoo groups are another way to get links. Again, you don’t want to spam. If you find a topic that you are interested in, post something of value to the group and then leave your link.

 

These are all various ways to build links to your web site or blog. They have all proven to be very effective in building links and should also help you pick up some extra traffic along the way.

Using Forums To Build Your Reputation and Sell Products

September 24, 2008

Participating in forums related to your niche can be a great way to build your reputation and sell products. However, there is a specific way that you should go about doing this. If you join a forum and immediately begin trying to advertise your product or service, you will quickly get shot down and branded as a spammer. This is no way to do business, and it won’t be beneficial at all. Instead, you want to adhere to the following guidelines. They include being helpful, having something to say, being honest, forging partnerships, being consistent, giving away something free and always create a signature link. We’ll talk a little more about each of these guidelines below.


Be helpful: You want to be seen as a valuable resource in a forum and not as someone that is looking to make money. So if you come across a post where an individual is struggling with something that you are familiar with, offer to help them. Give them advice, point them to good resources. They will be very thankful and the other readers of the post will notice that you are knowledgeable on the subject and you almost instantly, become a mini expert.


Have something to say: Don’t only give two word posts like “thank you,” “me too” or are “too bad.” If you ever try to sell a product, you better believe that some people will go back and look at your posts and see what type of things you have contributed to the forum. If all of your posts consisted of two word answers, this will discredit you.


Be honest.: If someone asks you to give a review of a product or service, be tactful but be honest. If you are not honest and give a glowing review for a bad product, you will damage your reputation. If someone goes ahead and buys the product or service and it sucks, you will look bad.


Forge partnerships: Develop relationships with other people on the forum. This will help when you are a looking to launch a product of your own. You will have people that can vouch for your integrity, your skills and your work ethic.


Be consistent: Don’t post one-time, and then don’t come back for three months. If you can’t get on the forum everyday, get on there at least once or twice a week.


Give away something free: if you find a really good resource or if you have a product that you have written or that you have free rights to, if you think it will benefit people on a specific forum, give it away. This will endear them to you and will make them much more willing to spend money on a product or service that you advertise down the line.


Create a signature link: This is a simple link that advertises some type of a product or service that you are selling. It will show up every time you make a post.


Advertise: In forums, there is generally a place where you can advertise. Make sure to advertise in it. If you have followed the above guidelines and have contributed to the forum you should have no problem. If you are new to a forum, consider giving the forum members a big price break on your product or service. Maybe even give a few products away for free, so that you can get some feedback and testimonials.


These are all ways to build your reputation at forums. If followed, they will help you sell more products and make more money.

Should You Make Your Business Official?

September 22, 2008

Many Internet marketers don’t go the extra step to legalize their business and get the appropriate licensing. Some people may see this as a huge hassle and an extra expense. When they choose not to do so, they put themselves personally at risk. Now, every Internet marketer may not find it necessary to license their business. If an individual just makes a few extra bucks online, then it may not be worth the hassle, time or money. However, if an individual is earning a lot of money, then they may want to consider getting all of the appropriate business licenses and incorporating their company.


Being incorporated and operating as a business, allows individuals to protect their personal assets. If an individual provides a service and something goes wrong, they cannot be sued personally if they are doing business through a corporation. This can be a very important step in protecting one’s family, their money and their other assets.


It is also beneficial because it helps you keep your personal and professional lives separate. When you really treat your business like a business, then you need to a get a separate bank account, keep separate records and credit cards. Individuals who don’t separate their business from their personal affairs may find things getting very muddled. It will be hard to tell where the income is actually coming from.


Keeping your business separate and acting as a business entity is very beneficial when it comes to tax time. If you have an incorporated business with a separate bank account and different credit cards, it is much easier to figure out how much money you spent on advertising or supplies. You also can figure out your income easier. This really helps what is time to pay your taxes. It will be easier to file. It also gives you an opportunity to see just how well business has performed. Did you make a profit? Was there a loss? If you have business and you incurred a loss in a particular year, this will benefit you come tax time. However, if your loss is grouped and with your other income, you may actually end up making money, when you add your income from other sources. Subsequently, you will end up paying a lot more in taxes then necessary.


In many cases, it’s a good idea for individuals to follow the proper channels in order to make their online business official and legal. This may include incorporating the business or making sure that it is licensed within the state and city that it is operated in. This can help individuals protect their personal assets, keep their finances separate and will also make things much easier when it comes time to file for taxes.

Designing Your Website Can be Very Scary

September 20, 2008

The thought of designing a web site can be very scary for many people. This is because they may believe that designing a website is over their head. They may also not be technically inclined and the idea of creating a web site from scratch makes their head spin. However, there really is no need to worry. There are some good options for either designing a web site oneself or outsourcing the task. The best options include using templates, outsourcing the project, taking some type of classes or purchasing a book that will teach you the web design skills that you need.


The first option, using templates, is really pretty easy. You simply go to your favorite search engine like Google and type in keywords like “free web-site templates” or “free HTML templates”. You will have to spend some time going through the web sites, finding and downloading web sites that you think would be a good fit for you and the product that you are promoting. After this, you simply need to download or purchase a basic web site editor and make the necessary changes. If you’re not sure how do this, the software with typically have a F.A.Q. section with frequently asked questions or it will have a help feature. You simply type in your question, or related keywords and you will be given a set of instructions. You may also want to use the Internet. You will be able to find answers to many of y our questions this way.


You can also outsource the building of your website. Places like Elance, Get A Freelancer or even Internet marketing forums, are good places to find people that are both affordable and can do a good job. Make sure that you take a close look at their history and check to see if they have a reputation for doing good work.


Lastly, you can take some classes or purchase a book that will teach you various web design skills. You can find and take classes at a local college, online or you may even purchase an e-book or two that explains how to use a particular software.


A website is necessary for most Internet marketers, especially ones that are serious about building a business. While the thought of web design can be a little intimidating, it doesn’t have to be. If you find that you need a website right away, go ahead and outsource it. If you have a little time, then you may want to find a good template and practice on manipulating it. If you learn to make the necessary changes yourself, you will never have to worry about outsourcing your web building again (unless of course you want to).

Blogging: Simple Rules of Engagement

September 4, 2008

Some people prefer blogging over a static web site. This may be for numerous reasons. Blogs are fairly easy to create and they can be updated easily. They are also interactive and allow readers to leave comments. Blogs create an opportunity to have an ongoing conversation with one’s audience. Blogs only work if you are able to build a loyal following. If you want your blog to be successful, you have to know and understand the rules of engagement. If they are not followed, then you will likely have a blog that few people actually read. You want to make sure that your block is “sticky.” This means that it is able to hold your reader’s attention and makes them want to come back for more. In order to accomplish this you need to pick a good topic, blog regularly, mix it up, engage your readers, provide interesting information and offer great resources.

 

Before choosing a topic, do some keyword research. Find a topic that you like and enjoy or one that you believe will earn you money. You can use Wordtracker, or whatever keyword research tool that you have. After you have chosen a good topic, you need to blog regularly. This means updating the blog on a consistent basis. Your readers need to know when to expect a new blog entry from you. Now, this can be whenever you’re comfortable with. Daily is great. However, if you want to do it every other day, that’s fine too. Your readers should have an idea of when you will be adding new information.

 

Mix it up. Don’t only use text. Include videos and pictures. We live in a day and age where a lot of people don’t like to read and they are used to being engrossed by television or videos games. Therefore, make sure that you add things to your blog that will hold their interest. Also, when you do use text, make sure to break it up into small blocks. People don’t want to read huge paragraphs.

 

Engage your readers. This means that if someone leaves a comment, try to respond. Now, you won’t be able to respond to every comment. However, if you notice that a lot of people are leaving comments on the same topic, make sure to address it. If your readers want you to talk about a specific topic, then go ahead and find some related information about it and make a post.

 

Provide interesting information. Your blog can’t be boring. If you find some funny stories or an interesting piece of news, make sure to include it. Don’t write dry, boring academic text unless that is what your audience enjoys.

 

Next, provide great resources. If you come across a really good web site or product that you believe your readers will benefit from, go-ahead and endorse it. If it is free, this is even better. If you are consistently giving away free information that people would normally, gladly pay for, than when you do advertise a product, people will be more apt to buy from you because you have built up trust and goodwill.

Why Choosing A Blog Topic is Important

August 31, 2008

Blogging is an excellent and inexpensive way to start a home-based business. You can start a blog nearly free of charge or for very little money. Blogging allows individuals to couple their own personal expression with making money. It is very simple to set up a blog and there are various platforms that you can use. Blogger.com is a free blogging platform that is available for everyone. They offer lots of great tools and you can get you up and running rather quickly.

 

You may also use a Wordpress blog. This will require you do more of the grunt work, however, the finished product can be quite impressive and fully customized. Some hosting companies have special software that will help you create your Wordpress blog rather easily. However, adding plug-ins will be something they you have to do yourself. A Wordpress blog is a little more involved. However, one of the major benefits is that it is your blog. You own it. The same does not hold true for blogs generated from Blogger.com. They can come in and shut your blog down or freeze it whenever they want to. Therefore, you could lose your business overnight. This is a very important consideration when you are deciding which blog platform to use.

 

Besides choosing what type of blogging platform you want to use, choosing your blog topic will be the most important decision that you have to make. In this article, we will talk about how to go about selecting a blog topic.

 

It is possible to blog on just about anything. Almost any topic can be a winner. You will however, want to think about choosing a topic that interests you since you will be writing the content. However, it’s not impossible to create a blog on a subject that you have very little personal interest in or have any knowledge of. You can simply outsource the writing of your blog content or purchase PLR articles which you can rewrite into blog posts. Find a topic that people are willing to spend money on. Some indicators of successful, moneymaking topics include those that have magazines, books or products dedicated to them. This will give you some idea what people are willing to spend their money on.

 

You will also want to find a topic that has a good amount of followers. It really will be of no benefit to you if you don’t have people who are interested in what you are blogging about. Monetization is also important. You have to choose a topic that can be monetized. Check and see if the subject has available affiliate products? Does it lend itself to writing an e-book about?

 

If you have absolutely no idea in regards to blog topics, consider Internet marketing. This is always a huge market because many people are interested in working from home from the Internet. However, this topic is pretty crowded, and it is competitive.

 

Pets are another great topic. People love their pets and there are a lot of different subtopics that you can focus on. Hobbyists are another good group to target. People really get into their hobbies and are willing to spend money on them. You can sell books, supplies or how-to guides on your blog.

 

Games and gaming system are another hot topic. People are willing to spend money for games and game systems. These systems are getting more expensive than ever and so your commissions are likely to be pretty substantial.

 

These are just a few hot blog topics. This article was designed to help you choose a topic to blog about. Again, you want to consider something that either interests you or is able to make you a profit. You want to make sure that there are an ample amount of followers and that the subject can be monetized.

Driving Traffic to Your Blog With Social Networking Sites

August 14, 2008

Social networking sites have become really popular and are an effective tool for internet marketers. They allow individuals to gather, discuss and report on current topics. In many instances, they allow the reader to become the news reporter, submitting stories that they find amusing, funny, alarming, informative and serious. They also allow bloggers an opportunity to generate traffic, readers and sales.


Social networking sites are best used not as places to make direct sales pitches but rather mediums to share knowledge. Savvy social networkers will consistently give away great information for free. And as a result, readers are clamoring to know more about them and are willing to purchase just about everything that they make available. This is because the first rule of correct social networking is to build credibility. Leaving a link to your sales page will not be effective in most cases. Below, we will discuss five social networking sites and how you can best use them to generate free, quality traffic to your blog.

1. Newsvine: Newsvine is an online website that provides updated, AP wire news. They also accept news stories from members. The site is similar to Digg in this manner. To get traffic to your blog using Newsvine, submit a story that is interesting and that a great number of people might appreciate. Don’t go there and just submit your blog link. Add some copy that makes people want to visit your blog. Make sure that your blog has some useful and interesting content so that once people visit your blog, they will want to come back.

2. Scribd: Scribd is a social networking site that is not as well known as some of the others. Still there is a lot of potential here in terms of traffic. Scibd allows individuals to share reports, white papers and e-books. These documents can be embedded into other websites or blogs and downloaded. To take advantage of this site, create a few, short e-books, add a link to your blog and then submit it to Scribd.


3. Slideshare: Slideshare is a website that gives people the opportunity to create and make available, slide shows. Other site users can view your slideshows and vote on them. Your best bet is not to turn your slideshow into a blatant advertisement. Again, provide something useful and entertaining. Add pictures and video if you can. Placing a large link to your blog on the first and last page and in smaller letters throughout the slide show should give yourself enough publicity.

4. Propeller: Propeller is very similar to Digg. Formally known as Netscape, this site is a powerhouse. Propeller posts often get ranked really quickly if you choose a non-competitive keyword. Again, make your site description sound interesting and helpful, not like a sales pitch.


5. Twitter: Twitter is a bit different from all of the above sites. It asks people what they are doing. People can follow you and you can follow them. To find friends offer to follow people and then ask them to follow you. Give answers that make people want to visit your blog.