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Posts Tagged ‘marketing’


Be Engaging

No-one reads anything they’re not interested. Unless they’re at school and don’t want to be there. Engage your readers. Empathize with them. They should feel your mood and gain your understanding through your words. Test your readership. Share. Make it a two-way street. This is particularly important if you’re marketing. And remember – understand your [...]

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Email Marketing – Building a Quality Mailing List – Part 1

What is an Ezine? An Ezine (let’s just call it that, here; there are lots of names!) is a newsletter that is delivered via email that your customers can subscribe or “opt-in” to. The feedback we’ve had over the years, and experience ourselves, is that Ezine marketing works consistently well. One element of good business [...]

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Can Real Marketers Benefit from WordPress?

It’s often said that the Internet is a marketer’s dream. But it’s often said that it can be a jungle, too. Truth is, it’s a bit of both. The jungle bit can be hard to cut-through, but there’s help out there. And when you’ve cut through it, you start to glimpse the dream part. If [...]

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Inexpensive and Effective Marketing for Bloggers

Unless you’re writing a blog as a personal journal, there is little point in laboring over your blog posts if you don’t have any readers. The most difficult aspect of blogging when you’re just starting out is learning how to attract readers – and then if you’re hoping to earn income from your efforts the [...]

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Use Nailed-On Effective Email Marketing; Never, Ever, Ever Spam!

Effective, legal, effective email marketing is always permission-based. If not, it is called spam. If you didn’t sign up for it, you think of it as spam – we’ve all experienced this. So why would anyone feel differently about messages you send them if they didn’t sign up for them? Communicating, and marketing, via email [...]

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