If you write content, Copyright is your friend.  You type, you create, it’s yours.

But in the blogosphere, lots of people quote other people’s work, or link to it (usually they don’y mind that and in fact encourage it!)

We should say that Copyright law various from country to country.  But there are crucial pieces of information you really do need, no matter where you operate:

Don’t steal it and treat it with respect

In the digital age, so much multimedia is there for the taking.  Photos, videos, plain old text.

A good mantra to follow is don’t take content unless it’s identified explicitly as being available for reuse under the creative commons or open content licenses.  If you reference, reuse or dissect , always include a linked citation alongside the content.  The author deserves to be linked to, or at least identified.

Check your own blog’s Copyright position – know your own backyard

5 steps to get in shape and avoid concerns over Copyright:

1. Ensure a copyright notice appears on every page of your blog.

2. If guests post on your blog, make the copyright position clear.

3. If you contribute to other blogs, be clear on their Copyright policies (whether you contribute for free (because you’re a really nice soul) or get paid.

4. Watermark protected images with your blog’s URL.

5. Secure content assets like ebooks using digital security and cover with your copyright notice.

Got it. What else?

Know where you stand with your writing from square one.  And know where others who publish via your blog stand, to.  Clarity is king.  And it helps you add and generate real value and a great reading experience for your readers.

There’s too much repetition on the internet.  Don’t contribute to that.

Avoid problems and you don’t have to deal with them.  You really don’t want lawyers’ cease-and-desist emails popping into your inbox.  Even if you don’t mean it, taking what isn’t yours is wrong.

You may decide to release some of your Copyright materials under the Creative Commons license, which “provide[s] free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof”.

Conversely, you might use the Open Content license, which licenses content “in a manner that provides users with the right to make more kinds of uses than those normally permitted under the law – at no cost to the user.”

There are great options to syndicate your content.  And there are some amazing approaches out there by content publishers.  Take a look at the approach of leading UK newspaper, The Guardian, with its Open Platform.

Refreshingly, no paywalls in sight there.

And, to be honest, we’re still sceptical.   The whole point about a good blog is that it provides good, original, content.  It’s just not possible to automate that – or is it?

No!  But it is possible to supplement good, well written content with a feed of good ‘automatic’ content.  What is meant by this?  Well, it’s kind of like an auto-pilot on an airplane not replacing the pilot – but assisting him/her.

We thought it was worth taking a look.

One product (of many) which has been brought onto our radar is “CaRP”.  No, this isn’t a fishing post  CaRP takes two of the most powerful elements on the internet, RSS and HTML, and melds them together. Sounds cute? Well, it just may be.

We all need to get real, here. Content is king – and that’s what readers want. Readers do NOT want nonsense generated by a computer. They want good content generated and tailored by a good author. So it is and so shall it be. But do users also want to see good content generated from a good RSS feed? It really feels that way and tests of CaRP have shown that. Yes, we took out a few of the ClubBlogger dollars!

RSS is powerful. No doubt (see the link, above, to a previous ClubBlogger post). It’s hardly news to those experienced ClubBloggers. But only some of you will have used it this way.

We thought it was worth a shot and will work further with it. With a ‘wet towel’ on the head to ensure you keep grounded and sensible (it’s easy to get carried away with this thing!) you may want to delve into the powerful world of RSS to HTML and try this. Or you may know a colleague or a friend who might.

There are several other tools worth looking at in this area. Scripts are reasonably readily available to buy and use.

Enjoy experimenting. But really, really, keep in mind that good content will drive this thing.

Of course, if you want to use a contest to help increase the amount of communication taking place on your website, you have to put some careful thought into your contest and how you will implement it.

The first step in hosting a successful contest is to come up with a prize or prizes that would be attractive to your target audience. If your blog is experiencing some success already, you may be able to talk a company into providing you with the prizes for free. If not, it is a worthwhile investment for you to purchase an item that would excite your target audience and make your audience members want to participate in the contest.

Once you have determined the prize, you need to find a creative way for your readers to win the prize. Some ideas include:

• Giving the prize to the person who makes the most relevant comments over a certain number of days

• Giving the prize to the person who posts the most recipes, tips, photos, etc over a certain period of time

• Giving the prize to the person whose recipe, tip, photo, etc is voted number one by your community

When determining how the contest will be won, be certain to keep the content of your blog in mind. If your blog is about being a homeowner, for example, you might ask your readers to post cleaning tips, home improvement tips or even money-saving tips. If your blog is about baking, you might ask readers to post their favorite cake recipes.

By having your community members vote on their favorite entry, you can further get your readers involve in the process. Just keep in mind, however, that voting on things such as which recipe is the best can be difficult because you may get dozens of entrants and your community members won’t have time to try them all before the contest ends.

Hosting a contest on your site is not only a good way to get lurkers to start leaving comments, it is also a great way to boost site traffic. After all, as word spreads about the great contest you are having, more people will decide to visit. If you do a good job of posting interesting and relevant content throughout while the contest is in effect, you just may be able to hook your new visitors into coming back even after the contest is over.

Benefit #1: Performing Market Research

Simply put, surveys and polls help you get to know your audience better. Although you should have already conducted some market research in order to get to know your target audience better, surveys and polls will help you get to know the people who are actually reading your blog. Armed with this information, you can create posts that are more to their liking and you can add features to your blog that will help you keep your audience happy. If you are trying to make money with affiliate products, polls can also help you when it comes to selecting the products you will try to sell on your blog.

Benefit #2: Starting a Conversation

Polls and surveys are often great fodder for getting conversations going. One on hand, you can ask a question with your poll and then ask your community members to explain why they provided that answer. On the other hand, the results of the poll or survey can often stir up additional conversations – particularly if the topic is one that is controversial. In fact, using a poll or a survey is a good way to introduce a controversial subject for your readers to debate without you having to take a strong stance on either side.

Keep in mind that you will have the option to allow your readers to view the results or to keep the results closed as the survey is taking place. If you don’t want the responses to be skewed, you might want to keep this feature closed until after you have conducted the poll.

Benefit #3: Keeping it Simple

Polls and surveys are also beneficial to the blogger because they are pretty easy to set up. So, if you have a day when you really can’t think of anything to write about or you simply don’t have time for a post, putting up a survey or poll will still interest your readers without taking so much time to create.

Although polls and surveys are relatively easy to create, this is not to say you shouldn’t put any thought into the one that you create. Rather, make certain you ask a question that involves a topic that is meaningful to your readers. Also, make certain your answer choices are clear and well-defined. That way, you will get an accurate response to your poll or survey and you may actually be able to use the information to further improve the content of your site.

Your favorite thing about having a blog may soon be this – they naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked.

Primarily a site should be designed for the user, with search engines in mind. Google tends to talk out both sides of their mouth when they say, “Don’t do anything special for the engines”. Yet, they create a webmaster tool center where you can submit a sitemap, and get information about how the engines see your site, errors and what key phrases your site ranks for. That gives new site owners a little bit of confusion.

I like sites that are easy to navigate, pleasing to the eye and that help sell whatever it is you need to. Pages should be set up as landing pages. The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry. This way you can give the visitor everything they need to make a purchase or fill out a form. At the same time you can optimize these pages for the engines and use the pages for your PPC campaigns. I believe in doing sites this way. It brings the visitor a much better experience.

The perfect site is not only user friendly, but optimized for the engines. You need to target where people go to in order to provide them with the information or product they need. There is nothing worse than having people landing on a page that is optimized for a phrase but offers no information about it… It brings the user a bad experience and you a missed sale or lead. You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Once you have a page optimized, you can streamline the transition from viewing what you have to offer to facilitate a purchase. You can also provide related content and links. This, in turn, will help with you PPC because Google is now checking to see how relevant your landing pages are to the keywords you buy.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.Make a good quality site that will attract natural links to it in order to obtain any form of long term presence within the search engine results page.Make a good quality site that will attract natural links to it in order to obtain any form of long term presence within the search engine results page.

Get Your Feet Wet

Before you turn in your resignation and hit the web, it is a good idea to get your feet wet in the world of blogging. Spend some time reading some blogs and interacting with blogging communities so you can get a better idea of how blogs work and how the communities are built. You might also want to guest blog for some of the more popular blogs or even write blog paid blog posts for someone else so you can better determine whether or not writing blogs is something you enjoy. Of course, you can certainly set up a free blog with a site such as blogger and you can get started with your own blog. If you notice that your blog is generating some interest, you may very well have found a way to leave the rat race and start a successful home based career.

Monetizing Your Blog

After you have successfully built up a community with one blog, you might want to start dabbling in different ways to monetize your blog. Allowing pay-per-click advertisements to be placed on your blog is one way to monetize your site. You might also want to get involved with affiliate products and look into selling them through your website. Another option is to sell advertisement space on your blog. In fact, if your blog becomes popular enough, you will find people coming to you and asking to place their ads on your blog.

Spreading Your Wings

If you find that you were able to make one blog a success, you might want to start looking into creating additional blogs. The key is to make certain you don’t overburden yourself by creating more blogs than you can keep up with while still holding down your job. After all, building a successful blog takes time and maintaining a successful blog requires making a commitment to add new blog content on a regular basis. Therefore, you don’t want to have so many blogs going that you cannot keep up with them.

Until you start earning enough income from your blogs, you may have to juggle both your regular 9 to 5 job as well as your blogging business. But, once your blogs take off and you start earning a decent amount of cash from them, it just may be time to spread your wings and jump into blogging full time!