Actually first documented in 1997, Web logs initially used the abbreviated version: wee-blog, with a Web log editor referred to as a blogger. Since then, all types of Web logs (blogs) and blogging software have emerged, giving rise to this lucrative and dynamic market.

Now, everything from advertising blogs to zoology blogs exist, with every topic in between apparent online. Political blogs are rampant, and groups of bloggers across the globe post regularly on every topic imaginable.

What does a blog supply that an e-zine, newsletter, or forum might not? What has skyrocketed the popularity of the blog over the past several years?

The answers are really quite simple:

1. Blogs are more highly interactive. Posters get to see the results of a post immediately, as the post appears simultaneously after posting. Posters also don’t have the usual moderation that appears in forums, where posts may be deleted without warning. Usually, in blogs, more freedom is given, and posts are usually accepted no matter what the content, or the topic.

E-zines and newsletters, with their one sided presentation of views, have decreased in popularity with the increase of the popularity of blogs.

2. Blogs are easy to maintain and easy to start. The sheer volume of choices is staggering! Everything from “blogging software” to “blogging services” are available, and even a novice blogger will find blogging quick and easy to do.

3. Blogs are “Search Engine Friendly Food”. Search Engines love blogs, because of the constantly changing content that appears daily. Search Engines are constantly “searching” for new content, and blogs meet this requirement splendidly!

4. Blogs are actually a lot of fun! The entertainment aspects of a blog cannot be dismissed. A great deal of “voyeurism” exists on blogs, where other bloggers continually monitor discussions, both pro and con concerning an issue. Discussions on blogs can be “heated” and interesting, with much repartee occurring daily! Blogs are a rousing form of media, indeed, with many bloggers returning repeatedly throughout a day to view new posts.

For a view into popular blogs of many categories, just visit: http://www.blogit.com

5. Many blogs are capable of syndication. Syndication is a great way to ensure that your writing and your views are exposed to as much of the general public as possible. Syndication is many times included in blogging services now, and this has drawn individuals to the art of blogging continuously.

For an example of a blog service that features syndication, please visit: http://www.typepad.com

6. There are no lists to maintain, or spam filters to worry about with blogs. This is one reason why so many writers and publishers have turned to blogs. E-mail delivery of newsletters and e-zines has become difficult over the past few years, with the advent of spam filters. Blogs are not delivered, and therefore, no methods of defeating filters are needed, and no “non-deliverables” occur, which has been the bane of writers and publishers prior to this.

A good blogging software exists at: http://www.silkblogs.com

7. Blogs are economical. Since no lists are maintained, there are no list server costs. Blogging software and blogging services are also very reasonably priced, giving good value for the money spent monthly consistently. Some blogging services charge others to “read”, while others charge writers to “write”, but overall the monthly charges are rather minimal either way.

8. Blogs are educational. There are such a variety of informative and educational blogs available now, that a search for any subject usually turns up hundreds of offerings. Differing points of view on all subjects are offered routinely, giving a reader or poster an “insight” into the hearts and minds of other bloggers.

Blogs also, to be successful, however, need to contain the same elements of a popular newsletter or e-zine:

A. Compelling, well-written content. No one, either online or offline wants to read materials that are poorly written or difficult or boring to read.

B. Updated material. Just as in newsletters or e-zines, if material is not updated continually, then the audience eventually dies.

C. Rousing topics. Topics of interest to a wide range of readers succeed more than topics that appeal to very few, or are rather dull topics.

D. A nice layout and visual appeal. A blog is akin to a Web site for written materials, and just like in the design of a Web site, every care should be made to have the blog be visually appealing and friendly to visitors.

Newsletters, e-zines and forums, of course, will remain. But as you can clearly see, blogging, bloggers, and blogs themselves, have definitely added to the “online experience” and will possibly (and hopefully) be around for decades more!

———–

Vishal P. Rao is the owner of Work at Home Forum, an online community of people who work from home.

———–

Author: Vishal P. Rao
Article Source: EzineArticles.com
Low-volume PCB maker

If you write content, Copyright is your friend.  You type, you create, it’s yours.

But in the blogosphere, lots of people quote other people’s work, or link to it (usually they don’y mind that and in fact encourage it!)

We should say that Copyright law various from country to country.  But there are crucial pieces of information you really do need, no matter where you operate:

Don’t steal it and treat it with respect

In the digital age, so much multimedia is there for the taking.  Photos, videos, plain old text.

A good mantra to follow is don’t take content unless it’s identified explicitly as being available for reuse under the creative commons or open content licenses.  If you reference, reuse or dissect , always include a linked citation alongside the content.  The author deserves to be linked to, or at least identified.

Check your own blog’s Copyright position – know your own backyard

5 steps to get in shape and avoid concerns over Copyright:

1. Ensure a copyright notice appears on every page of your blog.

2. If guests post on your blog, make the copyright position clear.

3. If you contribute to other blogs, be clear on their Copyright policies (whether you contribute for free (because you’re a really nice soul) or get paid.

4. Watermark protected images with your blog’s URL.

5. Secure content assets like ebooks using digital security and cover with your copyright notice.

Got it. What else?

Know where you stand with your writing from square one.  And know where others who publish via your blog stand, to.  Clarity is king.  And it helps you add and generate real value and a great reading experience for your readers.

There’s too much repetition on the internet.  Don’t contribute to that.

Avoid problems and you don’t have to deal with them.  You really don’t want lawyers’ cease-and-desist emails popping into your inbox.  Even if you don’t mean it, taking what isn’t yours is wrong.

You may decide to release some of your Copyright materials under the Creative Commons license, which “provide[s] free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof”.

Conversely, you might use the Open Content license, which licenses content “in a manner that provides users with the right to make more kinds of uses than those normally permitted under the law – at no cost to the user.”

There are great options to syndicate your content.  And there are some amazing approaches out there by content publishers.  Take a look at the approach of leading UK newspaper, The Guardian, with its Open Platform.

Refreshingly, no paywalls in sight there.

So, some stats about Facebook, first, as at the time of writing:

• More than 400 million active users
• 50% of active users logon to Facebook in any given day
• Average user has 130 friends
• People spend over 500 billion minutes per month on Facebook
• More than one million developers and entrepreneurs from more than 180 countries
• Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook

We could end the post there  Fortunately, CB isn’t a lazy site.

Facebook’s big.  It’s impressive (whether you like it personally or not).  But how does it really lift your blog/site to a different level?

1. People LOVE to interact – they love to discuss, feedback, comment

It’s one of the building blocks of human nature and it’s what, most of all, blogs are  all about.  Using Facebook on your blog allows your readers to interact and share.

Let them ask questions.  Get opinions.  Make your blog’s Facebook page come alive (if you don’t have a Facebook for your page, really get one – it’s free, quick and easy to do).

You’ll see a real spike in traffic and you’ll get so much more from what you’re spending your time on.

2. Fan the flames

Hey? Er…  Don’t worry, it’s not that complicated.  When interaction starts, encourage it and keep it going.

All you’re doing is advertising, or driving people to, the discussion on your Facebook page.  This is done in a variety of ways, including via other social media (your Twitter account), email updates and from your other blogs.

Seriously, this is powerful.  Just try it.

3.  Engagement

We have talked about guest blogging before and we’ve had some good fun with it, as have some of you.  But that’s only one element of engaging your users in your blog. Only one way of really delivering value to your readers.  We’re keen for ClubBlogger to be shaped by you, and we recommend you guys allow your readers to do that, too.

There’s an amazing concept out there called cognitive surplus, which some of you will know about.  It examines the concept of community contribution (the sum of the parts being much greater than the whole) and the results are astounding.  We recently read Clay Shirky’s Cognitive Surplus and can’t recommend it highly enough.

Ask readers to comment on your theme, your logo, your style of writing.  Be open and really benefit from it.  It’s a two-way street.  Facebook is a superb tool for this and it’s standing ready for you to get the most out of it.

4.  Overlap your existing social connections with your business (whether it’s your blog or other).  This can have really powerful results, but it doesn’t work for everyone – some people like to keep the two separate and distinct.

Personally, given we love what we do, we find the overlap just fine.

Speak soon, CB

Keep Track of Your Earnings

The first thing you need to do in order to prep for tax time is to keep accurate track of your earnings. If you have affiliate links on your blog that are earning you some cash, for example, you need to keep track of the money you earn each month from these links. If you are selling a product such as an ebook, you need to keep track of these sales as well.

Fortunately, many affiliate programs will provide you with monthly statements and annual statements that summarize your earnings. In addition, if your customers use a company such as Paypal to purchase products from your site, you can make it easier to keep track of your sales by setting up separate Paypal accounts for each product or blog you own. Not only will this help you keep better track of your income, it will also make it easier for you to monitor the success of a particular product or blog.

Taking Advantage of Deductibles

As a business owner, there are also many deductibles that you may be able to take advantage of. Be certain to keep track of all of your business expenses in order to keep your overall tax burden down. You may be surprised by all of the items you may be able to deduct from your taxes. Some possible deductions include:

• Business expenses for the use of your home if you do your work from home

• A portion of your utilities if you do your work from home

• Expenses related to travel associated with your blogging business (i.e. for attending conventions)

• The cost of purchasing equipment associated with your blog, such as your computer, your printer and printer paper

Of course, it is best to consult with an accountant in order to be clear on what can and cannot be deducted from your business expenses. This way, you can be certain you are filing an accurate return that you can stand behind if you happen to be audited. And, remember, if you are filing your taxes as a sole proprietor, you and your business are not considered to be separate entities. Therefore, your business tax burden is your personal tax burden as well. In addition, your income will be taxed as a small business as well as part of your personal income, so you want to take advantage of every deduction possible!

Taking Ownership of Your Business

One of the reasons many bloggers and writers have difficulty taking ownership of their business is because it is something they do on a part-time basis or as a “side job.” Therefore, they don’t look at themselves as being professionals or as true business owners. Unfortunately, when you look at your business as just a part-time gig or as something you do as a hobby or in your free time, you likely will not put forth the effort necessary to make it a success. Even worse, those around you will fail to take you seriously.

So, how can you take ownership of your blogging business and help make it more successful? First, you need to identify yourself as a blogger. Sure, you may also be the manager of a restaurant or a retail salesperson, but you are also a writer. Therefore, the next time someone asks you what you do for a living, be certain to identify yourself as a writer as well as by the title of whatever other occupation you may hold.

When you start to identify yourself to others as a writer, you will find that something amazing happens. First, many people will ask you to elaborate on what you write about. Obviously, this gives you an excellent opportunity to spread the word about your blog and to potentially draw in new readers. Second, you start to feel more confident in your business, your writing abilities and your knowledge regarding your blog topic. Your readers will pick up on this confidence, which will help your community grow.

Using Your New Found Confidence

A lack of confidence in your knowledge and abilities is a big turn off with blog readers. Your readers aren’t looking for someone who appears to be wishy-washy or who seems to be trying to fake his way through his posts. If you aren’t knowledgeable about something that has to do with your blog, take the time to research it or to admit it to your readers rather than writing a blog that is nothing but fluff. If you do know what you are talking about or if you have a strong opinion about a certain topic, express your opinion to your readers. Not only will this help to shape your voice and personality, it will also give your readers something to debate – which is sure to draw even more traffic to your blog!

Step #1: Examine Your Personal Interests

The first step you need to take in order to determine your niche is to examine your personal interests. After all, in order to create a successful blog, you will need to post to it on a regular basis. Ideally, you should post at least once per day while your blog is still in its early stages. Therefore, you certainly want to select a topic that will retain your interest and that you will enjoy writing about. So, sit down and create a list of all of the general topics you would be interested in writing about before you move on to the next step.

Step #2: Fine Tune Your Topics

Now that you have an idea of the topics you might be interested in writing about, it is time to start doing a bit of research. Obviously, you want to write about a topic that will be of interest to as many people as possible. That way, you can bring more traffic to your site and you will have a better chance of making money through your blog if that is your goal.

In order to get an idea of what topics are of interest to people searching the web, use a tool such as Google adwords. Here, you can get an idea of the phrases that people are researching on Google as well as the amount of competition there is for those particular words. While looking at Google adwords should not serve as your final determining factor, it can give you a better idea of how to fine tune your niche. For example, if you listed pets as one of your interests, you may find that there is a great deal of interest in organic pet food. In this case, you may want to focus your blog on eco-friendly pet products or on healthy eating options for pets.

By fine tuning your niche, you can really focus on the topic and delve deeply into it, which will help you establish yourself as an authority on the topic. Later, if you want to address more pet topics, you may add another specialized niche topic to your blog or you may create a sister blog to compliment the first one you developed.

Step #3: Do Your Research

Once you have determined some more specific potential niche areas to explore with your blog, you should do a bit of research regarding blogs that are addressing this topic. Do some searches with the major search engines to learn more about other blogs that fall within your niche. Ideally, you should choose the topic with the least number of blogs already in existence. That way, you can keep your competition down, which will increase your chances of enjoying a larger audience.

If there are already several blogs addressing the topic, see if there is a way you can offer a different angle. That way, you will still have a good chance of carving out your share of the market.

Of course, if you want to use a contest to help increase the amount of communication taking place on your website, you have to put some careful thought into your contest and how you will implement it.

The first step in hosting a successful contest is to come up with a prize or prizes that would be attractive to your target audience. If your blog is experiencing some success already, you may be able to talk a company into providing you with the prizes for free. If not, it is a worthwhile investment for you to purchase an item that would excite your target audience and make your audience members want to participate in the contest.

Once you have determined the prize, you need to find a creative way for your readers to win the prize. Some ideas include:

• Giving the prize to the person who makes the most relevant comments over a certain number of days

• Giving the prize to the person who posts the most recipes, tips, photos, etc over a certain period of time

• Giving the prize to the person whose recipe, tip, photo, etc is voted number one by your community

When determining how the contest will be won, be certain to keep the content of your blog in mind. If your blog is about being a homeowner, for example, you might ask your readers to post cleaning tips, home improvement tips or even money-saving tips. If your blog is about baking, you might ask readers to post their favorite cake recipes.

By having your community members vote on their favorite entry, you can further get your readers involve in the process. Just keep in mind, however, that voting on things such as which recipe is the best can be difficult because you may get dozens of entrants and your community members won’t have time to try them all before the contest ends.

Hosting a contest on your site is not only a good way to get lurkers to start leaving comments, it is also a great way to boost site traffic. After all, as word spreads about the great contest you are having, more people will decide to visit. If you do a good job of posting interesting and relevant content throughout while the contest is in effect, you just may be able to hook your new visitors into coming back even after the contest is over.

Benefit #1: Performing Market Research

Simply put, surveys and polls help you get to know your audience better. Although you should have already conducted some market research in order to get to know your target audience better, surveys and polls will help you get to know the people who are actually reading your blog. Armed with this information, you can create posts that are more to their liking and you can add features to your blog that will help you keep your audience happy. If you are trying to make money with affiliate products, polls can also help you when it comes to selecting the products you will try to sell on your blog.

Benefit #2: Starting a Conversation

Polls and surveys are often great fodder for getting conversations going. One on hand, you can ask a question with your poll and then ask your community members to explain why they provided that answer. On the other hand, the results of the poll or survey can often stir up additional conversations – particularly if the topic is one that is controversial. In fact, using a poll or a survey is a good way to introduce a controversial subject for your readers to debate without you having to take a strong stance on either side.

Keep in mind that you will have the option to allow your readers to view the results or to keep the results closed as the survey is taking place. If you don’t want the responses to be skewed, you might want to keep this feature closed until after you have conducted the poll.

Benefit #3: Keeping it Simple

Polls and surveys are also beneficial to the blogger because they are pretty easy to set up. So, if you have a day when you really can’t think of anything to write about or you simply don’t have time for a post, putting up a survey or poll will still interest your readers without taking so much time to create.

Although polls and surveys are relatively easy to create, this is not to say you shouldn’t put any thought into the one that you create. Rather, make certain you ask a question that involves a topic that is meaningful to your readers. Also, make certain your answer choices are clear and well-defined. That way, you will get an accurate response to your poll or survey and you may actually be able to use the information to further improve the content of your site.