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Getting Prepared for Tax Time

January 3, 2009

Now that you have started blogging and earning some cash from your efforts, it is time for you to start thinking about tax time. Many bloggers get into the business without even thinking about the fact that they may ultimately have to pay taxes on their earnings. Yet, if you fail to report the money you have earned from your blog, you could potentially find yourself in a lot of trouble with the IRS. Therefore, if you haven’t already, you should start taking these steps in order to prepare yourself for tax time.


Keep Track of Your Earnings


The first thing you need to do in order to prep for tax time is to keep accurate track of your earnings. If you have affiliate links on your blog that are earning you some cash, for example, you need to keep track of the money you earn each month from these links. If you are selling a product such as an ebook, you need to keep track of these sales as well.


Fortunately, many affiliate programs will provide you with monthly statements and annual statements that summarize your earnings. In addition, if your customers use a company such as Paypal to purchase products from your site, you can make it easier to keep track of your sales by setting up separate Paypal accounts for each product or blog you own. Not only will this help you keep better track of your income, it will also make it easier for you to monitor the success of a particular product or blog.


Taking Advantage of Deductibles


As a business owner, there are also many deductibles that you may be able to take advantage of. Be certain to keep track of all of your business expenses in order to keep your overall tax burden down. You may be surprised by all of the items you may be able to deduct from your taxes. Some possible deductions include:


  • Business expenses for the use of your home if you do your work from home

  • A portion of your utilities if you do your work from home

  • Expenses related to travel associated with your blogging business (i.e. for attending conventions)

  • The cost of purchasing equipment associated with your blog, such as your computer, your printer and printer paper


Of course, it is best to consult with an accountant in order to be clear on what can and cannot be deducted from your business expenses. This way, you can be certain you are filing an accurate return that you can stand behind if you happen to be audited. And, remember, if you are filing your taxes as a sole proprietor, you and your business are not considered to be separate entities. Therefore, your business tax burden is your personal tax burden as well. In addition, your income will be taxed as a small business as well as part of your personal income, so you want to take advantage of every deduction possible!

Take a Look at Yourself and Improve Your Blog

December 19, 2008

author_caricature If you have been blogging for a while and you still aren’t finding much success with the business, you might want to examine your personal attitude toward your blog in order to determine the problem. As with any business, it is important for you to take ownership of your business and to look at yourself as a serious business owner. Yet, when it comes to blogging or to the craft of writing in general, many people fail to identify themselves as a writer or blogger. Unfortunately, this lack of confidence becomes projected onto your audience and it becomes much harder to convince them that you are an authority on the subject or that you are someone they should trust.


Taking Ownership of Your Business


One of the reasons many bloggers and writers have difficulty taking ownership of their business is because it is something they do on a part-time basis or as a “side job.” Therefore, they don’t look at themselves as being professionals or as true business owners. Unfortunately, when you look at your business as just a part-time gig or as something you do as a hobby or in your free time, you likely will not put forth the effort necessary to make it a success. Even worse, those around you will fail to take you seriously.


So, how can you take ownership of your blogging business and help make it more successful? First, you need to identify yourself as a blogger. Sure, you may also be the manager of a restaurant or a retail salesperson, but you are also a writer. Therefore, the next time someone asks you what you do for a living, be certain to identify yourself as a writer as well as by the title of whatever other occupation you may hold.


When you start to identify yourself to others as a writer, you will find that something amazing happens. First, many people will ask you to elaborate on what you write about. Obviously, this gives you an excellent opportunity to spread the word about your blog and to potentially draw in new readers. Second, you start to feel more confident in your business, your writing abilities and your knowledge regarding your blog topic. Your readers will pick up on this confidence, which will help your community grow.


Using Your New Found Confidence


A lack of confidence in your knowledge and abilities is a big turn off with blog readers. Your readers aren’t looking for someone who appears to be wishy-washy or who seems to be trying to fake his way through his posts. If you aren’t knowledgeable about something that has to do with your blog, take the time to research it or to admit it to your readers rather than writing a blog that is nothing but fluff. If you do know what you are talking about or if you have a strong opinion about a certain topic, express your opinion to your readers. Not only will this help to shape your voice and personality, it will also give your readers something to debate – which is sure to draw even more traffic to your blog!

Getting Your Community Talking with Contests

December 9, 2008

Are you trying to increase the amount of comments your visitors leave on your blog? One of the most frustrating scenarios for a blogger is to know that his or her blog is being visited by many people, but that no one is bothering to leave comments. After all, it is the comment and the community that builds within a blog that truly helps the blog become successful. Therefore, if you have the traffic but you are missing the interaction, you might want to consider hosting a contest on your site.


Of course, if you want to use a contest to help increase the amount of communication taking place on your website, you have to put some careful thought into your contest and how you will implement it.

The first step in hosting a successful contest is to come up with a prize or prizes that would be attractive to your target audience. If your blog is experiencing some success already, you may be able to talk a company into providing you with the prizes for free. If not, it is a worthwhile investment for you to purchase an item that would excite your target audience and make your audience members want to participate in the contest.


Once you have determined the prize, you need to find a creative way for your readers to win the prize. Some ideas include:


  • Giving the prize to the person who makes the most relevant comments over a certain number of days

  • Giving the prize to the person who posts the most recipes, tips, photos, etc over a certain period of time

  • Giving the prize to the person whose recipe, tip, photo, etc is voted number one by your community


When determining how the contest will be won, be certain to keep the content of your blog in mind. If your blog is about being a homeowner, for example, you might ask your readers to post cleaning tips, home improvement tips or even money-saving tips. If your blog is about baking, you might ask readers to post their favorite cake recipes.


By having your community members vote on their favorite entry, you can further get your readers involve in the process. Just keep in mind, however, that voting on things such as which recipe is the best can be difficult because you may get dozens of entrants and your community members won’t have time to try them all before the contest ends.


Hosting a contest on your site is not only a good way to get lurkers to start leaving comments, it is also a great way to boost site traffic. After all, as word spreads about the great contest you are having, more people will decide to visit. If you do a good job of posting interesting and relevant content throughout while the contest is in effect, you just may be able to hook your new visitors into coming back even after the contest is over.

Reasons to Use Polls and Surveys on Your Blog

November 18, 2008

Perhaps one of the most overlooked tools in the blogger’s arsenal is the ability to set up surveys and polls on the blog. Yet, these surveys and polls can serve a number of different purposes for the blogger and, in reality, should be used more often on many blogs. Here is a brief look at some of the benefits that polls and surveys provide.


Benefit #1: Performing Market Research


Simply put, surveys and polls help you get to know your audience better. Although you should have already conducted some market research in order to get to know your target audience better, surveys and polls will help you get to know the people who are actually reading your blog. Armed with this information, you can create posts that are more to their liking and you can add features to your blog that will help you keep your audience happy. If you are trying to make money with affiliate products, polls can also help you when it comes to selecting the products you will try to sell on your blog.


Benefit #2: Starting a Conversation


Polls and surveys are often great fodder for getting conversations going. One on hand, you can ask a question with your poll and then ask your community members to explain why they provided that answer. On the other hand, the results of the poll or survey can often stir up additional conversations – particularly if the topic is one that is controversial. In fact, using a poll or a survey is a good way to introduce a controversial subject for your readers to debate without you having to take a strong stance on either side.


Keep in mind that you will have the option to allow your readers to view the results or to keep the results closed as the survey is taking place. If you don’t want the responses to be skewed, you might want to keep this feature closed until after you have conducted the poll.


Benefit #3: Keeping it Simple


Polls and surveys are also beneficial to the blogger because they are pretty easy to set up. So, if you have a day when you really can’t think of anything to write about or you simply don’t have time for a post, putting up a survey or poll will still interest your readers without taking so much time to create.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Although polls and surveys are relatively easy to create, this is not to say you shouldn’t put any thought into the one that you create. Rather, make certain you ask a question that involves a topic that is meaningful to your readers. Also, make certain your answer choices are clear and well-defined. That way, you will get an accurate response to your poll or survey and you may actually be able to use the information to further improve the content of your site.

 

Getting Started with Your Blogging Business

October 29, 2008

Are you considering starting your own blogging business? If so, you aren’t alone! In fact, many people have found a way to create a handsome income through blog writing, so there is no reason why you can’t do it as well. At the same time, if you are currently working and you are thinking about jumping into the world of blogging, there are a few steps you should take in order to make certain you make a smooth transition into the blogging world and that your finances are under control.


Get Your Feet Wet


Before you turn in your resignation and hit the web, it is a good idea to get your feet wet in the world of blogging. Spend some time reading some blogs and interacting with blogging communities so you can get a better idea of how blogs work and how the communities are built. You might also want to guest blog for some of the more popular blogs or even write blog paid blog posts for someone else so you can better determine whether or not writing blogs is something you enjoy. Of course, you can certainly set up a free blog with a site such as blogger and you can get started with your own blog. If you notice that your blog is generating some interest, you may very well have found a way to leave the rat race and start a successful home based career.


Monetizing Your Blog


After you have successfully built up a community with one blog, you might want to start dabbling in different ways to monetize your blog. Allowing pay-per-click advertisements to be placed on your blog is one way to monetize your site. You might also want to get involved with affiliate products and look into selling them through your website. Another option is to sell advertisement space on your blog. In fact, if your blog becomes popular enough, you will find people coming to you and asking to place their ads on your blog.



Spreading Your Wings


If you find that you were able to make one blog a success, you might want to start looking into creating additional blogs. The key is to make certain you don’t overburden yourself by creating more blogs than you can keep up with while still holding down your job. After all, building a successful blog takes time and maintaining a successful blog requires making a commitment to add new blog content on a regular basis. Therefore, you don’t want to have so many blogs going that you cannot keep up with them.


Until you start earning enough income from your blogs, you may have to juggle both your regular 9 to 5 job as well as your blogging business. But, once your blogs take off and you start earning a decent amount of cash from them, it just may be time to spread your wings and jump into blogging full time!

The Danger of Low Quality Traffic

October 24, 2008

There are two kinds of traffic on the net, quality and… Well, not such high quality. Quality traffic represents a target demographic who may actually be interested in the product or service you are providing. These people are likely to return to your site if they like what they find, and there’s a distinct possibility that they will generate you significant revenue over time. Low quality traffic will usually make up the majority of your visitors; these are people who landed from search engine links, from reciprocal linking programs and random news sources. These people are unlikely to tour your website, and will have little interest in anything other than the exact reason they landed on your website.

What’s so bad about low quality traffic? Well, there is nothing inherently bad about low quality traffic if you are prepared for it, but there are a few things that it might represent:

  1. Search engines don’t understand your website very well and are sending the wrong people

  2. You are over extending your marketing programs. Untargeted marketing is next to useless.

  3. Quality traffic might not be able to find your website as a result of the first two points!

In addition to all these, low quality traffic costs you money! Though you might expect to offset your bandwidth and hosting charges with advertising revenues, low quality surfers are unlikely to pay for themselves, leaving your high quality traffic to pick up the bill.

Low quality traffic might look good on your monthly statistics, but a low quality surfer isn’t a tenth as valuable to you as a high quality one. Retarget your advertising campaigns, cut down on low quality referrals and slim down that hit count statistic. If you can remove ten low quality surfers, and replace them with just one new high quality surfer then you’ll improve the profitability and overall popularity of your website considerably.

Tips On Writing Amazing Blogs

October 24, 2008

There’s arguably no finer way to reach people on the web, than with a well written blog. Whether your objective is business promotion, search engine optimization or good old fashioned journal keeping, the blog is still where it’s at. That’s all very well if you’ve already got a captive audience through a personal website or business, but how do you find new readers, and most importantly; keep the old ones?

Firstly, you’ve got to embrace one principle which applies to all blogs, even if their main function is to act as search engine optimizers: Your blog content must be original and information rich. Search engines and normal readers’ alike share a desire for new information and experience. If we want our blogs to be widely read and popular we must please humans and computers in equal measure, so lots of rich new information in each blog is a great place to start!

If you are writing a personal blog, then don’t write about everyday experiences unless you are prepared to discuss your associated feelings in an unusually open manner. Think about what really drives great plots in TV shows: They are all about emotion! You don’t have to be cynical and calculating about your blog writing, but be aware that using the odd literary technique to generate suspense and emotion where you might feel it in your everyday life is a fantastic way to keep readers.

If you are writing for search engines, don’t forget the readers. Search engine bots are becoming increasingly advanced and are now capable of recognizing poorly written content. The penalty is that a poorly written blog with a similar number of keywords will fall well below a well written entry on search results. Keep things legible and don’t overdo those blogging keywords!

Finally: Keep it regular! There’s nothing readers and bots like more than a good regular dose of the thing they visit the site for. Regular updating will work over time to generate long term blog readers, and it’ll keep bots happy because they can figure out a schedule to visit your site and know that they will always find new content. Get out there and get blogging!

Balancing Working At Home With Family Life

October 3, 2008

New internet marketers may buy into the myth that people who work from home only work for 30 minutes each day and then spend the rest of their time doing whatever they want. This may be true for a small minority of individuals. However, for most people online, work requires just as many hours or even more, than someone who works outside the home. If individuals are not careful, their life can get really out of balance. Their home life and family relationships can begin to suffer if they are not nurtured due to too much time working, even from home. This is why it is very important to create some sort of balance between working at home and one’s family life.

To make this work well for all parties involved, it’s important that the individual who works from home gets organized. They need to have all of the supplies that they need in one place where it can be easily found. This will help save time.

Creating a schedule is also vitally important. You need to create a schedule of your upcoming jobs or tasks. Make sure that you schedule in time for family and friends and household chores. If you do not, these parts of your life will get out of control. There may also be some hurt feelings and strained relationships. This may require you to get up early to do some work or stay up late even after everyone else has gone to bed. This may put a little bit more stress on you physically However, this might be a sacrifice that you need to make to be sure that everyone is happy and tended to.

When you are busy and have to get work done, make sure that you come up with activities for your kids to do. Create a schedule for them as a well so they don’t feel like they’re being ignored not being paid attention to. If you have young kids, you may want to purchase coloring books, or come up with fun activities that you can do with them. Once a week, take a field trip. If you have older kids, find something that is age appropriate for them.

Striking a balance between working at home and spending time with your family, especially if you have young kids at-home, can be very difficult. However, it can be done. It will require some really tight scheduling from you and great organizational skills. You many need to get up a couple hours earlier in the mornings or stay up a little bit later at night after everyone else has gone to bed so that you can finish your work. It is fine to do work during the day while your kids or at home, just make sure that you take breaks to spend time with them.

Useful Tips For Monetizing Your Blog

September 30, 2008

For most Internet marketers, a blog is a vehicle to help them make money. Sure, they may be interested in helping other people and providing them with a good resource to glean information from. However, in most cases, the bottom line is to make money. This is why it is very important that a blog is monetized. There are quite a few ways to do this and only require that you become members of a few key websites.


One way to monetize their blog is to use pay-per-click advertising. Companies like Google Adsense and Chitika will pay you, the blog owner, every time someone clicks on one of their sponsored ads placed on your blog. This is a really popular way to monetize your blog or web site, because you’re not selling anything. People are more apt to press on a link that they believe will give them more information about a topic that they are already interested in. You are essentially acting as a resource guide.


Affiliate programs are also another great way to monetize your blog. Many product owners will have banners available and you will simply need to place them on your web site. You may also use text links to advertise your affiliate products or business services. It goes without saying that whatever you are advertising needs to be related to your blog topic or it needs to be at least complementary.



Pay-per-download (or install) is another option. This generally works by giving away a free piece of software. Every piece of software that gets downloaded from your site makes you money.


Pay-per-impression is another great method to monetize your blog. You get paid every time someone comes to your blog. Generally you don’t get paid much. However, if you can draw a lot of traffic to your blog, you can make some pretty decent profits.


Seriously consider advertising your own product. If you have an e-book that you have written, have rights to or a physical product that is related to your blog, make sure that advertise it.


CPA or cost per action programs are another option. These are essentially lead generation programs. These tend to be very popular in the insurance and mortgage industry. You simply get your visitor to provide their contact information and then you get paid per lead. These actually pay pretty good and the money can add up really fast if you can get targeted traffic.


Selling blog reviews can also be lucrative. You can either write the review yourself for someone else’s product or web site or you can have them right it themselves. You will place the review on your blog for a fee. The amount of money they you will be able to charge, will be will dependent on how many visitors you average. The more visitors that average, the more money you can charge.

Using Forums To Build Your Reputation and Sell Products

September 24, 2008

Participating in forums related to your niche can be a great way to build your reputation and sell products. However, there is a specific way that you should go about doing this. If you join a forum and immediately begin trying to advertise your product or service, you will quickly get shot down and branded as a spammer. This is no way to do business, and it won’t be beneficial at all. Instead, you want to adhere to the following guidelines. They include being helpful, having something to say, being honest, forging partnerships, being consistent, giving away something free and always create a signature link. We’ll talk a little more about each of these guidelines below.


Be helpful: You want to be seen as a valuable resource in a forum and not as someone that is looking to make money. So if you come across a post where an individual is struggling with something that you are familiar with, offer to help them. Give them advice, point them to good resources. They will be very thankful and the other readers of the post will notice that you are knowledgeable on the subject and you almost instantly, become a mini expert.


Have something to say: Don’t only give two word posts like “thank you,” “me too” or are “too bad.” If you ever try to sell a product, you better believe that some people will go back and look at your posts and see what type of things you have contributed to the forum. If all of your posts consisted of two word answers, this will discredit you.


Be honest.: If someone asks you to give a review of a product or service, be tactful but be honest. If you are not honest and give a glowing review for a bad product, you will damage your reputation. If someone goes ahead and buys the product or service and it sucks, you will look bad.


Forge partnerships: Develop relationships with other people on the forum. This will help when you are a looking to launch a product of your own. You will have people that can vouch for your integrity, your skills and your work ethic.


Be consistent: Don’t post one-time, and then don’t come back for three months. If you can’t get on the forum everyday, get on there at least once or twice a week.


Give away something free: if you find a really good resource or if you have a product that you have written or that you have free rights to, if you think it will benefit people on a specific forum, give it away. This will endear them to you and will make them much more willing to spend money on a product or service that you advertise down the line.


Create a signature link: This is a simple link that advertises some type of a product or service that you are selling. It will show up every time you make a post.


Advertise: In forums, there is generally a place where you can advertise. Make sure to advertise in it. If you have followed the above guidelines and have contributed to the forum you should have no problem. If you are new to a forum, consider giving the forum members a big price break on your product or service. Maybe even give a few products away for free, so that you can get some feedback and testimonials.


These are all ways to build your reputation at forums. If followed, they will help you sell more products and make more money.