It’s a subject close to the heart of some of us. If not most of us!
Building Your Landing Pages
We could talk about this all day. Let’s not do that 
) Let’s talk about what works.
If there’s one thing you must focus on, it’s copy. Copy, copy, copy. You know it deep down. So why do so many people not follow this golden rule? All the search engines in the (known!) universe understand text. Yes, top of the list, Google, does too. They don’t care much for design, pictures, animation or other ‘clever’ stuff. Search engines exist to give people what they want and they do that using copy when they crawl your pages. That’s why they say copy is king. Copy IS king.
You want to CONVERT. Suggested tips:
A. Write good content
Supposing you’ve done your homework and all the people that come to your landing page are targeted visitors, driven by one of your AdWords™ ads. Here’s what the page must do:
* be genuinely helpful
* offer reliable information
* avoid the mambo-jumbo sales lingo
* put the benefits of your service ahead its features
* offer real solutions to real problems
* create the urge to buy
* make it easy to order
Getting your page copy right is a very important job. You need knowledge, patience and some skill to do it. But if you do it right, you’ll be truly amazed with the results.
B. Choose your keywords
Use your keywords with balance. Make them come naturally. Don’t overoptimize. Remember your goal.
C. Matching Ads with Your Content – Match, Match, Match!
This is fundamental to making your landing page convert: your ads (together with your keywords) are the ones that send you traffic. If they don’t work for the same purpose (i.e. selling the same product), all your trouble is in vain.
The biggest mistake you can do is send all the traffic to the home page. So don’t. Each ad in your campaign should work for its own landing page. By customizing them, you make them more effective.
D. Set one goal per page
Don’t over do it.
Having more than one goal per page will confuse your visitors and drive them away. Everything you write must converge towards the same purpose.
E. Add relevant links
Remember that you offer solutions to problems. If you know about something else that may help, don’t hesitate to link toward it. It could be something in it for you, too. But that’s another story and we prefer to save it for the affiliates section.
F. Obtain testimonials
This is a common way to gain your visitors’ trust before they actually get to know you. Whenever somebody praises your service or product, remember to ask for their accept to publish that on your web page.
If you want a great way to build great great landing pages (and, generally, pages!), try this.
Looking forward to hearing from you.
Facebook has an incredibly loyal following.
