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Archive for the ‘marketing’ Category


Email Marketing – Building a Quality Mailing List – Part 2

Last time, here, we covered Part 1 of this blog on building a quality mailing list. Let’s take it a little further…. Structure There are a thousand and one ways to structure your email – some will work, some won’t, like many things in business as in life. But the following works and is heavily [...]

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Email Marketing – Building a Quality Mailing List – Part 1

What is an Ezine? An Ezine (let’s just call it that, here; there are lots of names!) is a newsletter that is delivered via email that your customers can subscribe or “opt-in” to. The feedback we’ve had over the years, and experience ourselves, is that Ezine marketing works consistently well. One element of good business [...]

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Keywords and Attracting Targeted Visitors

What are Keywords? Once you’ve decided to start your own online business (pretty much whatever it is, from a blog to an ecommerce site), you’ll first want to get a firm grasp on how your visitors/potential customers use the Internet. In particular, you’ll need to learn what exactly they use the Internet for. It would [...]

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Advertising your blog – viral marketing

If your blog promotes your business or is your business, don’t hesitate to share it with other people.  Think of it as a limb of your business (or if the blog is your business, clearly it’s more important: it’s the heart). This will return dividends. If you blog is your hobby, your interest, your passion [...]

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Can Real Marketers Benefit from WordPress?

It’s often said that the Internet is a marketer’s dream. But it’s often said that it can be a jungle, too. Truth is, it’s a bit of both. The jungle bit can be hard to cut-through, but there’s help out there. And when you’ve cut through it, you start to glimpse the dream part. If [...]

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