No-one reads anything they’re not interested. Unless they’re at school and don’t want to be there.
Engage your readers. Empathize with them. They should feel your mood and gain your understanding through your words.
Test your readership. Share. Make it a two-way street. This is particularly important if you’re marketing. And remember – understand your traffic and reader-base. Let me say that again. Understand your traffic and reader-base. If you’re not measuring, you’re not marketing.