Free is powerful.  Free is enticing.  On the internet, free is great.

The community loves free.  People love free, at one of their most base levels.  You give a lot away, you sell at the “top slice”.  It’s another example of the “freemium” model working.

Take a look around you as you browse the web.  As you walk down the street.  As you watch TV.  As you read a magazine.  Are you “drawn” by free?  Have you ended up somewhere you might otherwise not have been, surfing down the web “rabbit warren”, because of “free”?  Or walked into that random store because of free? Of course you have.

We’re going to do some pieces on the power of free.  Because it is powerful.  And it’s win-win-win.