Yes, Twitter’s huge. But Facebook still dwarfs it.
So, some stats about Facebook, first, as at the time of writing:
- More than 400 million active users
- 50% of active users logon to Facebook in any given day
- Average user has 130 friends
- People spend over 500 billion minutes per month on Facebook
- More than one million developers and entrepreneurs from more than 180 countries
- Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook
We could end the post there Fortunately, CB isn’t a lazy site.
Facebook’s big. It’s impressive (whether you like it personally or not). But how does it really lift your blog/site to a different level?
1. People LOVE to interact – they love to discuss, feedback, comment
It’s one of the building blocks of human nature and it’s what, most of all, blogs are all about. Using Facebook on your blog allows your readers to interact and share.
Let them ask questions. Get opinions. Make your blog’s Facebook page come alive (if you don’t have a Facebook for your page, really get one – it’s free, quick and easy to do).
You’ll see a real spike in traffic and you’ll get so much more from what you’re spending your time on.
2. Fan the flames
Hey? Er… Don’t worry, it’s not that complicated. When interaction starts, encourage it and keep it going.
All you’re doing is advertising, or driving people to, the discussion on your Facebook page. This is done in a variety of ways, including via other social media (your Twitter account), email updates and from your other blogs.
Seriously, this is powerful. Just try it.
We have talked about guest blogging before and we’ve had some good fun with it, as have some of you. But that’s only one element of engaging your users in your blog. Only one way of really delivering value to your readers. We’re keen for ClubBlogger to be shaped by you, and we recommend you guys allow your readers to do that, too.
There’s an amazing concept out there called cognitive surplus, which some of you will know about. It examines the concept of community contribution (the sum of the parts being much greater than the whole) and the results are astounding. We recently read Clay Shirky’s Cognitive Surplus and can’t recommend it highly enough.
Ask readers to comment on your theme, your logo, your style of writing. Be open and really benefit from it. It’s a two-way street. Facebook is a superb tool for this and it’s standing ready for you to get the most out of it.
4. Overlap your existing social connections with your business (whether it’s your blog or other). This can have really powerful results, but it doesn’t work for everyone – some people like to keep the two separate and distinct.
Personally, given we love what we do, we find the overlap just fine.
Speak soon, CB