(Firstly, apologies for the lack of recent posting. The “wheels fell off” our server and the backup wasn’t, er, backed-up properly. Hmm. It’s a long story!!)

This post ‘does exactly what it says on the tin’.  It touches on the relatively low returns from AdSense and, importantly for many of you, provides insights into the world of an entrepreneur who is looking to decapitate AdSense!! In particular the last bit sounds UNBELIEVABLE … read on, though, and you’ll get to the details of Widget Ad Generator.

As an AdSense advertiser (we are, and know that many of you are), you receive a percentage of the amount paid by advertisers for each click on an ad. Unlike other networks, Google doesn’t state what that percentage is. It varies and, in all honesty, it generally isn’t a bad share.

Revenue generation is dependent on various things:

• Page views/day
• Price paid by the advertiser (the AdWords advertiser) for each click
• The nature/type of the site’s content
• Of course, the number of people who click!

If you only generate a few hundred page views a day, you won’t necessarily receive a tiny amount. Actually, light traffic sites can and does generate big revenue if the topic which they cover on the site is niche, resulting in dedicated viewers and high click-through of ads. However, the issue is that, despite this, you’re not going to give up the day job on the revenues you make unless your traffic is decent and you’re very well positioned in the market… Not that we’re giving away our revenue

Using AdSense, therefore, for most people “How much will I make” is a “how long’s a piece of string?” type question. There are no limits. People have and do generate very large monthly income by using AdSense. But most don’t. The vast majority don’t.

We use AdSense, as I say.  However, we’re seriously considering other options, having looked at the new strategy created by Todd Thompson, the CEO of a company in Colorado. Todd has created a tool called the “Widget Ad Generator”, a great piece of innovation in the world of the internet.

The principle behind Todd’s product, which has been endorsed by the heads of various ‘net companies, is that “you just don’t need to rely on AdSense”. Simple, eh? Er, we weren’t convinced…

But it’s a good idea. And it’s based on the bedrock of affiliate marketing (we all know where the web would be without it!).

Widget Ad Generator is an easy-to-use tool which we (and probably you) won’t want to do without. Whilst there may be other ways of getting from A to B on this particular journey, the widget makes it seamless. And simple. And fast.

If you go here you can see for yourself.  Be warned – it’s a bit “salesy” (!) but when you get through it, you’ll realize the principles and the essence of this product are sound – it works. Google, look out!

As always, bye for now.