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Archive for February, 2009


Creating Amazing Landing Pages… Which Work Time After Time

It’s a subject close to the heart of some of us. If not most of us! Building Your Landing Pages We could talk about this all day.  Let’s not do that  )   Let’s talk about what works. If there’s one thing you must focus on, it’s copy. Copy, copy, copy.  You know it deep down.  [...]

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Pop-ups must NEVER break a site

We’ve all experienced the problem. I’ve got to be honest: I don’t like pop-ups. However, many thousands of website owners do use them. They have their place, but it MUST be a clearly-defined place. Looking at the stats, the conversion rate of pop-ups is high. There’s no denying it. So from a purely marketing perspective, [...]

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