Use Nailed-On Effective Email Marketing; Never, Ever, Ever Spam!
Effective, legal, effective email marketing is always permission-based. If not, it is called spam.
If you didn’t sign up for it, you think of it as spam – we’ve all experienced this. So why would anyone feel differently about messages you send them if they didn’t sign up for them?
Communicating, and marketing, via email requires a positive relationship. All messages swapped are opportunities to either strengthen or weaken that relationship. To enhance the relationship, always make sure the content is relevant, useful, and interesting to the readers. You can hardly achieve this if they didn’t want to receive the messages in the first place!
Having and growing a big list of people who don’t want or read your emails gives you no advantage and is a waste of your time. Even if email is ‘free’, your time is certainly not.
You should appreciate and expect that a proportion of manually added email addresses will subsequently unsubscribe. Interestingly, if they do not, expect few of them to ever open your messages! Remember this: even when someone deletes a message without opening it, they still see who it’s “From”. They are still exposed to your brand. The only take-home message they get is that you keep emailing them even though they don’t want you to! This is 100% actively detrimental to the reputation you have and to the relationship you’re trying to build.
If you’re not sure your approach is the right one, it’s probably not. Remember this, too!
Relationships built on trust will last, whereas those built on spam are bound to fail. If you think someone might like to be on your email list, always invite them to sign up and let them decide.
For a free CD about nailed-on effective marketing, click here.
Filed under: Advertising, advice, marketing | Tagged: avoid spam, email marketing, marketing
Loading...
I’m tend to share your thought, mate. No one will ever love all those spam mails piling up at our email box…
wilhb81s last blog post..Business one-liners 39
Email marketing can be frustrating at times when they go overboard. I had bad experiences with some. I used to get many newsletters which never intrested me and kept on filling my inbox. Finally i unsubscribed to those services
Rahul Jadhavs last blog post..26 Free eBooks For Bloggers
Nice information provide by you about email marketing.
You are doing very well job! Keep it up.
One wordpress plugin that I find useful is Commenter Emails. Every time someone post a comment to your blog, it collects the email and put it in a list. Saves time.