Pop-ups must NEVER break a site
We’ve all experienced the problem.
I’ve got to be honest: I don’t like pop-ups. However, many thousands of website owners do use them. They have their place, but it MUST be a clearly-defined place.
Looking at the stats, the conversion rate of pop-ups is high. There’s no denying it. So from a purely marketing perspective, I fully, fully understand their use. Club Blogger is nothing if not aware of the real world!
So, if you’re going to use them or know someone who does;
1) make sure that the code is working properly and not breaking your website. A good idea is to check it on different browsers, for example;
2) don’t use multiple pop-ups. I.e., some sites have more than one pop-up. One on the middle of the screen, one that shows up at the bottom later and one that reminds you to have lunch! Don’t do it!;
3) REMEMBER that you may stop people from linking to you that can’t stand pop-ups themselves. Many bloggers hate pop-ups, so if you’re fine with turning away a whole bunch of link love – 
– then go for it. Just be aware of what you’re missing out on;
4) “subscription” pop-ups which appear when you first a page are obnoxious. If I haven’t read the content yet, I am not going to subscribe to it. I usually leave websites which throw promotional or subscription begging pop-ups without reading further;
5) 9 times out of 10, if a site “pops up”, surfers “pop out”. Those who click through generally KNOW the site and really want to read before they stay to read the content.
Looking forward to your thoughts.
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Pop-up and full page ads will drive me away unless it’s set up to only happen for the first visit or every so often. The content on the blog has to be outstanding for me to deal with it.