If you have been blogging for a while and you still aren’t finding much success with the business, you might want to examine your personal attitude toward your blog in order to determine the problem. As with any business, it is important for you to take ownership of your business and to look at yourself as a serious business owner. Yet, when it comes to blogging or to the craft of writing in general, many people fail to identify themselves as a writer or blogger. Unfortunately, this lack of confidence becomes projected onto your audience and it becomes much harder to convince them that you are an authority on the subject or that you are someone they should trust.
Taking Ownership of Your Business
One of the reasons many bloggers and writers have difficulty taking ownership of their business is because it is something they do on a part-time basis or as a “side job.” Therefore, they don’t look at themselves as being professionals or as true business owners. Unfortunately, when you look at your business as just a part-time gig or as something you do as a hobby or in your free time, you likely will not put forth the effort necessary to make it a success. Even worse, those around you will fail to take you seriously.
So, how can you take ownership of your blogging business and help make it more successful? First, you need to identify yourself as a blogger. Sure, you may also be the manager of a restaurant or a retail salesperson, but you are also a writer. Therefore, the next time someone asks you what you do for a living, be certain to identify yourself as a writer as well as by the title of whatever other occupation you may hold.
When you start to identify yourself to others as a writer, you will find that something amazing happens. First, many people will ask you to elaborate on what you write about. Obviously, this gives you an excellent opportunity to spread the word about your blog and to potentially draw in new readers. Second, you start to feel more confident in your business, your writing abilities and your knowledge regarding your blog topic. Your readers will pick up on this confidence, which will help your community grow.
Using Your New Found Confidence
A lack of confidence in your knowledge and abilities is a big turn off with blog readers. Your readers aren’t looking for someone who appears to be wishy-washy or who seems to be trying to fake his way through his posts. If you aren’t knowledgeable about something that has to do with your blog, take the time to research it or to admit it to your readers rather than writing a blog that is nothing but fluff. If you do know what you are talking about or if you have a strong opinion about a certain topic, express your opinion to your readers. Not only will this help to shape your voice and personality, it will also give your readers something to debate – which is sure to draw even more traffic to your blog!