Successfully Marketing Your Blog: An Overview
So, you have decided to get serious about drawing traffic to your blog and hopefully making some money in the process. If so, you probably already know that marketing is the first major step toward building a successful income with your blog. At the same time, understanding how to successfully market your blog is a completely different animal. In fact, it can be downright frightening and even costly if you don’t know how to go about it the right way.
There are three major ways you can go about marketing your blog. These include:
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Pay-Per-Click (PPC) Advertising
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Social Networking
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Search Engine Optimization (SEO) Techniques
Within each of these categories, there are numerous techniques and methods you can use to successfully draw more traffic to your blog. At the same time, it is important for you to complete some market research before you begin using any of these methods. Otherwise, you can waste a great deal of your time and money on marketing techniques that do not yield any real results.
Conducting market research involves getting to know your target audience in order to provide your audience with what it needs. In other words, you need to “get inside the heads” of those people you are hoping to reach with your blog. You can accomplish this by conducting surveys and polls on your blog as well as by visiting other blogs and forums that are frequented by your target group.
During the market research stage of marketing, you should not focus on participating in blog and forum discussions. Rather, spend some time as a “lurker” who simply reads the posts of the community members. This way, you can get a better idea of the personalities of your target group as well as the problems they are facing.
Getting to understand the needs of your target audience is the key to building a successful marketing campaign. After all, if your blog will only be successful it is able to fulfill a need. This need may be social in nature or it may provide information to the reader that helps the reader in his or her relationships, career, hobbies or other area. For example, if you are writing a blog about being a single father, it is important for you to understand the concerns and problems that single fathers face. That way, you can gear your blog posts toward addressing those needs.
Once you have successfully created a profile of your target audience, you will be able to better determine how to market your blog in a way that will bring targeted traffic to your site. In that way, you will be better capable of monetizing your blog or simply creating a meaningful community for your target audience if that is your goal.
Yeah I think you have shared one of the most important ways to marketing a blog.
<abbr>Ben Peis last blog post..Is It Easy To Create Your Own Ebook?</abbr>
Thanks Ben!
No problem Larry.. by the way thanks for dropping by my blog.. Appreciate that =)
Great share Larry. Which category do you think forum and comment marketing falls into? These 2 techniques are widely use nowadays by many blogs and have gotten fantastic results from consistent work.
Wei Liang
<abbr>Wei Liang | ABloggerBlogs last blog post..Lesson 16: Comment Marketing</abbr>
Hey Larry, I love your take on market research. I’m huge on “community” and i can’t even say how often people jump into forums for instance thinking they have all the answers.
If they just sat back a little longer, I guarantee they wouldn’t have made half the posts thy did.
Looking forward to the rest of the series.
Dennis Edells last blog post..Do You Use eBay to Grow Your OTHER Businesses?
@ Wei They are widely used by many, including me. But I try and leave useful, meaning comments instead of “one liners” just to get a link back.
@Dennis Tks and I agree. I have seen too many post where people don’t have a clue what they are talking about, or they post in the wrong catergory.
Problem being, people rarely say anything so they just keep on doing it.
<abbr>Dennis Edells last blog post..Do You Have Good Follow-Through?</abbr>
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helped me a lot this article THANKS
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Great post here, Larry.
Social networking is a big part of marketing a blog. In my opinion, a blog can be successful with just this one type of marketing.
True, Done right and often can bring in numbers to your site. Someone Stumbled one of may articles and it brought in 900 visitors in 1 day.
[...] it to my bookmarks. The old saying works in this concept “You have to give to receive” My post Successfully Marketing Your Blog: An Overview had some good comments on how you should comment on other blogs. Try and leave useful meaning [...]
hi
social media marketing is good way to bring traffic.Also commenting others blog will also help
.-= Dubai Property Search ´s last blog ..Dubai sees some rental increases as prices vacillate =-.
hi
commenting other blog will also help