The Power of Outgoing Links in SEO
It’s no secret Google use the number and quality of incoming links to help rank web pages in its search algorithm. In fact, this is a significant factor in goggles’ bizarrely accurate search results and something that other search engines are keenly developing. What is less well known though is that Google also uses the quality and quantity of outgoing links to learn even more about each website it visits. What is your website saying about itself with each outgoing link?
You can do a little experiment to demonstrate the power of this Google feature. Set up a page on an obscure new domain, but don’t advertise it. Instead, put a single HTML file with a plain list of links to a group of similar sites. The first thing to note is how quickly the bots notice your website, and then how surprisingly high your Google page rank will be for a website with no incoming links or SEO content.
So how can you take advantage of this new SEO device? Be creative with it! No one is really sure exactly what does and doesn’t work yet, even more surprising results might be possible than have been discovered yet. A good place to start though is in considering how you want your website to be classified and linking out to similarly classified websites. This will help to re-enforce the purpose of your website, increasing goggles’ confidence in its content.
Then there’s the regional trick. If you are running a local book store, make sure Google knows that it’s a physical store, and its location. Now use lots of outbound links to websites like Amazon and even to national book retail franchises. When someone searches for a book store in your local area, Google will return yours with significantly more confidence in the quality and size of the store, because of its inferred association with the big retailers.
It’s a fun and simple SEO method, which might result in significant gains for particular websites . Let us know if you discover something amazing!
SEO and traffic …. hhrrrrrrrr! It is hard to earn any fresh improvements with a newly created Blog like mine, conversion calculators. I focus daily on creating new code, posting a new converter every day, comment in other blogs AND the SEO fruit and comments in my blog should arrive for me too, but better if it's sooner than later
<abbr>Converts last blog post..Metric units converter</abbr>
Hi Larry,
This is a great post and a great website here. Ill be visiting often.
So I found you on Yan's website and I recently write an interview with Yan on my website you might be interested in checking out. The link is below.
Also, I posted the link on Blog Engage @ http://www.blogengage.com/out.php?title=interview…
Can you help to vote it up there? It would be much appreciated.
Thanks,
Jeremy
<abbr>Jeremy Days last blog post..Interview with Yan: Author of Thou Shall Blog</abbr>
@Convert just keep it up, it will Come with Time!
@Jeremy Thanks, You have a great site also. As for the post, No problem, I will take care of it. Yan is a Good Person.
Hi Larry: My first time visit here. Came from Yan's site. I really enjoyed this post on outgoing links. I have not yet seen any guru discussing this specific concept. May be that is one more reason, article directories get crawled so fast. I also like the simple design of your site. Thank you.
I have to admit that I haven't spent the time worrying about whether or not my outgoing links would improve my SEO as much as helping to give more information to my readers and visitors. However, no one will ever turn down something good, whether they knew it or not.
<abbr>Mitchs last blog post..Credibility, Article Writing, And Marketing Products</abbr>
@Raj Thanks, I try and keep it simple
@Mitch I heard the tip and thought I would pass it on, Thanks for your comment.
Hey Larry, this is a good tip. I've always thought having more outgoing links means it's no good in terms of SEO. People called it page rank bleeding, hole or whatever. But this presents a different perspective altogether. Thanks for sharing.
Peter Lee
<abbr>work at home ideass last blog post..100 Subscribers For Work From Home Business Blog</abbr>
[...] that will attract natural links to it in order to obtain any form of long term presence within the search engine results page.Make a good quality site that will attract natural links to it in order to obtain any [...]
Very interesting take on OBL. Never really thought of if that way but guess it's possible. I generally try to "keep" as much link juice as possible on-site, but the Google-bot is every more powerful….