There’s arguably no finer way to reach people on the web, than with a well written blog. Whether your objective is business promotion, search engine optimization or good old fashioned journal keeping, the blog is still where it’s at. That’s all very well if you’ve already got a captive audience through a personal website or business, but how do you find new readers, and most importantly; keep the old ones?
Firstly, you’ve got to embrace one principle which applies to all blogs, even if their main function is to act as search engine optimizers: Your blog content must be original and information rich. Search engines and normal readers’ alike share a desire for new information and experience. If we want our blogs to be widely read and popular we must please humans and computers in equal measure, so lots of rich new information in each blog is a great place to start!
If you are writing a personal blog, then don’t write about everyday experiences unless you are prepared to discuss your associated feelings in an unusually open manner. Think about what really drives great plots in TV shows: They are all about emotion! You don’t have to be cynical and calculating about your blog writing, but be aware that using the odd literary technique to generate suspense and emotion where you might feel it in your everyday life is a fantastic way to keep readers.
If you are writing for search engines, don’t forget the readers. Search engine bots are becoming increasingly advanced and are now capable of recognizing poorly written content. The penalty is that a poorly written blog with a similar number of keywords will fall well below a well written entry on search results. Keep things legible and don’t overdo those blogging keywords!
Finally: Keep it regular! There’s nothing readers and bots like more than a good regular dose of the thing they visit the site for. Regular updating will work over time to generate long term blog readers, and it’ll keep bots happy because they can figure out a schedule to visit your site and know that they will always find new content. Get out there and get blogging!