Comments on: Tips for Marketing and Advertising Online

By: peter

peter — Fri, 19 Aug 2011 10:46:12 +0000

A business or an organisation is built on values and philosophy. Increasingly in the modern age, customers and staff are not prepared to sustain commitment to organisations whose philosophy and values are misaligned with their own personal ideals. Ten years ago organisational planning paid very little regard to values and philosophy. Customers were satisfied with quality at the right price. Staff were satisfied with a decent wage and working conditions. Today things are different. Organisations of all sorts must now cater for a more enlightened workforce and market-place.

By: peter

peter — Fri, 19 Aug 2011 10:45:01 +0000

Build from the bottom upwards. Consult and involve people affected and involved wherever relevant. You will see many different versions and interpretations of this framework. The principles are similar although the words might change. A business or an organisation is built on values and philosophy. Increasingly in the modern age, customers and staff are not prepared to sustain commitment to organisations whose philosophy and values are misaligned with their own personal ideals. Ten years ago organisational planning paid very little regard to values and philosophy. Customers were satisfied with quality at the right price.

By: peter

peter — Fri, 19 Aug 2011 10:43:56 +0000

When it comes to defining more detailed aspects of mission and strategy, of course there's degree of 'chicken and egg' here: How can you know your Mission until you validate it with your potential customers? How can you establish objectives and goals without consulting and involving your staff? These later stages obviously need to be put in place and refined when you are in position to do so without guessing or assuming, as the planning develops; even so, use the framework as a firm reminder to make sure you fill in the boxes when you are able – don't leave these issues floating undecided, or defaulting back to X-Theory autocracy (which they generally do where a vacuum exists).

By: peter

peter — Fri, 19 Aug 2011 10:42:52 +0000

First it's helpful to revisit, check or define the foundations of your business or organisation. What are your fundamental aims and values? What is your ultimate purpose?

Is your underpinning philosophy congruent (consistent) with your planned business activities, operations and aims? (See the leadership page for explanation of how underpinning purpose and philosophy are so important for leadership, as well as for strategy and marketing.)

By: Larry

Larry — Fri, 11 Jul 2008 00:55:12 +0000

Yes it can,

I try and do many keywords with bids under 5 cents or lower.

By: Germz

Germz — Thu, 10 Jul 2008 20:57:43 +0000

PPC is great as long as you know where you are using it. PPC can make you a lot of money as well as make you loose a lot of it. Germzs last blog post..Comment Kahuna is a useful little tool.